Independent marketing/brand strategist & graphic designer with an in-depth understanding of the financial services, tech, and healthcare industries. Over the course of a decade in both North America and Europe, I've produced strategic content to secure new clients and support large-scale organizational change. My content specialties include: visual identities for new products/services/divisions, presentations, proposals, pitches, lead generation content, infographics, and eBooks.

Act as a communications director for strategic firm-wide change management communications. Lead all strategic BD pursuits worth over $200K. Create and lead a national proposal resource centre for 14 regional business units (“proposal hub”). Developed the business case and rolled out strategy, created and curated content (templates, reports, case studies, pitch books).

Led the establishment of a proposal support function for the firm’s largest business unit by: building relationships to gain partner trust, growing a successful track record of strong wins, creating and maintaining a basic content library, incorporating industry standard best practices and coaching teams through oral presentations.
Built the case for change in how the firm obtains clients by: reworking existing content for client-centricity and improving processes to evaluate opportunities.

Accepted short-term contract to get the marketing function off the ground. This included creating a basic firm marketing plan and drafting all new content according to Dechert’s brand guidelines and expectations.

Managed day-to-day marketing output that included: owning proposal creation process for more than 100 proposals, developing presentations, producing marketing copy for a variety of web and print sources, and editing firm newsletter on legal developments affecting clients doing business in the Commonwealth of Independent States