• Working on building Monetizely to be the #1 brand in SaaS Pricing & Monetization.
• Currently focussed on building a roster of top SaaS companies as customers for Monetizely's pricing strategy services as well as building specific pricing software such as sales pricing calculators, pricing monitoring apps and more.
• Pre-seed funding of $500k on Dec '23.

• Helped Narvar grow revenue from ~$35 Million to ~$70 Million (now $100M+) over two years by positioning, packaging, and pricing three product lines.
• Completely revamped Narvar's pricing & packaging. New pricing structure is now 100% adopted by Sales and core packages have seen 50-150% growth in ASPs without increases in discounting, and with creation of new cross-sell and up-sell monetization paths.
• Implemented a new CPQ solution for pricing governance serving 30+ AEs.

• Built a pricing strategy team, as well led as two dotted line functions (billing product, deal desk) to drive all monetization efforts for a $xxx Million revenue product line.
• Launched new usage based pricing model for Twilio Flex in private beta, orchestrating rollout across product management, billing, quoting, and sales enablement. Saved product line from loosing $25-30M ARR by fixing sub-optimal prior proposed pricing structure.
• Develop executive reporting & analytics for tracking monetization and pricing model performance quarter over quarter. Narvar San Francisco, California

• Supported Helpshift 2x revenue from 10M to 20M ARR. Responsible for launching Helpshift's market leading product, Automation Bots.
• Developed Helpshift's guided free trial product, by leading a cross-functional team across sales, product, marketing and engineering. Created a guided onboarding flow using WalkMe and a sequence of tutorial prompts, product flows and videos.

• Headed Product Marketing at Reputation.com with a team of 2 PMMs. Hand wrote more RFP responses than Reputation.com completed in its history prior to my joining the company. RFP submission helped close a key ~$1M deal in Q3
● 17.

• Led Enterprise Product Marketing. Positioned Feedzai's technology into an 'Agile Machine Learning Platform' for Fraud Detection. Led Analyst Relations. Garnered positive mentions in Forrester, Gartner and Aite Group.
• Developed the 'Real Machine' conference to differentiate Feedzai as an AI leader in FinTech. The event subsequently helped Feedzai's CEO to host the AI track at Money 20/20 with a shared stage amongst Ray Kurzweil and Steve Wozniak.

• Led go-to-market strategy for Medallia's Text Analytics product, including multiple sub launches that led to increased overall win rate and 30% penetration in client base.
• Led product marketing initiatives for the Financial Services vertical; Created and trained sales on the retail banking playbook, in use by all sales reps across Medallia.
• Positioned Medallia's base product into industry vertical based solutions; Developed new demos and talk tracks for the B2B, Retail, Banking, Telco and Automotive verticals.