Functional Skills

Product Strategy
Go-to-market Strategy
Digital Marketing / Advertising
Content Marketing
Voice of the Customer

Sector Experience

Financial Services
Manufacturing
Retail
Technology
Travel & Hospitality

Experience

Avant Strategy Management Consulting
Partner
2/2015 - Present
Avant Strategy provides strategy, operations, marketing, finance and M&A consulting services to startups, small and medium-sized businesses as well as Fortune 500 companies. www.avantstrategy.com
Veritiv Corporation Corporate Strategy & Development
Director of Marketing & Strategy
10/2015 - 4/2017
Oversee marketing and strategy for Publishing and Print Management (PPM), a $1.4B segment. Additionally, oversee marketing for the newly formed Services segment inclusive of Veritiv Logistics Solutions. Veritiv is an $8B company focusing on B2B distribution of packaging, print, and facilities products
The Impact Partnership Marketing
VP Marketing
1/2013 - 2/2015
: Contributed to Impact’s record growth by hiring and training a team of seven marketing managers
responsible for creating and executing B2C marketing strategies and corresponding messaging designed to grow financial advisors’ businesses by increasing brand awareness and customer acquisition.
Mannington Mills Marketing
Director of Marketing
9/2010 - 1/2013
Managed a team of six responsible for product management and the development and execution of marketing tools and advertising plans for the Americas – Amtico International (acquired by Mannington Mills) is a manufacturer of commercial flooring utilizing a direct selling model
The Home Depot Marketing
Senior Manager Field Marketing
12/2004 - 9/2010
Held various roles of increasing responsibility while at The Home Depot (hired as a Business Analyst)