Co-founder of advisory firm that provides new, emerging, and growth stage consumer brands with brand strategy advisory and hands-on operating expertise for brand growth acceleration. Our brand strategy services are based on a structured approach, using proprietary frameworks for analysis and strategy development. We focus on ensuring your brand and business are differentiated, relevant and ownable. We use brand strategy as a means to lay the groundwork for profitable growth acceleration.

Co-founded PURE BioDerm with Modern Dermatology MDs - Dr. Deanne Mraz Robinson and Dr. Rhonda Klein. PURE BioDerm combines safe, clinically proven active ingredients with the best of nature to create clean products backed by dermatologic science. Identified opportunity, developed brand and go-to-market strategy. Managed P&L, financials and all aspects of business development. Grew business to profitability within 1.5 years and drove year-over-year sales growth of +50%.

Responsible for all marketing and brand management activities for $300MM portfolio of 5 brands across fragrance and personal care.
-Developed marketing plans & portfolio management strategy; managed P&L & business profitability
-Developed media plans, consumer promotions, & retailer launch plans in conjunction with agency & retail partners
-Provided continuous senior management communication and updates. Managed team of six direct reports.

Brand Management assignments of increasing responsibility, across multiple categories (cookies, salted snacks, health and wellness and new product development) at best-in-class CPG organization. Experience included base business management, brand specific new product development, as well as category new product development platforms and new business venture. Selected to manage multiple high-profile strategic commercialization projects throughout career at Kraft.

Part of selective, management training program. Analyzed financial product business units’ operations and information systems to identify process improvement opportunities.