Sector Experience
Automotive
Consumer Goods
Life Sciences & Pharma
Technology
Travel & Hospitality
Experience
Various
Marketing
Freelance Copywriter
8/2007 - Present
Worked on Langham Hotels, Freshly, Wendy's, Hilton, Aflac, Ensure, Ippolita Jewelry, Metamucil, PediaSure, FreeStyle, Future Method, Oxytrol for Women, The Bay, Lucky Jeans, Four Seasons Hotels, Gap, Kate Spade, Raphael Cennamo, Claiborne, Humira, Allergan brands, new business and more.
LG Electronics
Marketing
Creative Director
11/2014 - 4/2018
Through-the-line creative for all consumer and several business-to-business divisions, including mobile, home entertainment, home appliances, and commercial products. Specialized in new product launches and promotions.
Oversaw the complete reorganization of the creative department and tripled its size. Developed a CRM practice and B2B division. Helped establish a social media practice. Won back home appliances and entertainment scope from competitive agencies.
Oversaw the complete reorganization of the creative department and tripled its size. Developed a CRM practice and B2B division. Helped establish a social media practice. Won back home appliances and entertainment scope from competitive agencies.
Big Fuel
Marketing
Associate Creative Director
2/2011 - 8/2012
Social marketing and content development for General Motors, Starwood Hotels and Samsung.
360i
Marketing
Senior Copywriter
8/2010 - 2/2011
Site development, social marketing and display media development for Kraft foods (Philly cream cheese, Oreo, Taster's Choice, Chips Ahoy, Oscar Mayer, Jello, etc.), Coca-Cola, Red Lion Hotels, Red Roof Inn and Alamo rent-a-car.
G2
Marketing
Senior Copywriter
3/2009 - 8/2010
Worked on Cialis, Latisse, Proctor & Gamble, Time Warner Cable, Waste Management and new business (Reebok, Nissan, Bausch+Lomb, CVS and Panasonic)
FCB
Marketing
Copywriter
8/2005 - 3/2009
Worked on Qwest Communications, Kraft/Nabisco brands, Wyeth brands, ViaCord & new business