• Designed and implemented qualitative and quantitative research such as focus groups, surveys, longitudinal studies and segmentations to uncover what drives people and their relationships with brands; developed strategies to help clients make confident business decisions and build innovative and impactful experiences for their consumers

• Led brand strategy, positioning and new product development for nail franchise including ColorStay ($27mm in annual sales), Nail Care ($8mm in annual sales) and Top Speed ($4mm in annual sales)
• Managed new product launch of ColorStay Gel Envy, #2 Nail launch and #7 New Color Cosmetics launch of 2014 across 8 cross-functional teams, driving incremental brand growth by 86%

• Developed, managed and executed the strategic vision for the Revlon Cosmetics wall across 11+ national retailers including Walmart, Target and Walgreens
• Partnered with global marketing and sales teams to develop brand communication, graphics, and optimal cabinetry for new product launches and core items to ensure impactful and effective in-store presence
• Led and presented bi-annual strategic review to senior marketing and sales leadership teams

A leading household consumer packaged goods and personal care company with $3.5bn in annual sales
• Developed $10mm turnaround strategy for two declining super-premium sub-brands
• Conducted deep dive analysis of brand and competitor performance at key customer accounts, identifying opportunities in pricing, promotions, distribution and placement

• Developed and implemented detailed marketing plans for prominent recording artists; managed extensive cross-functional team (publicity, radio promotion, retail, creative, marketing and video promotion)