SynFiny Advisors taps into the experience of seasoned operating executives across disciplines and industries to bring clients practical solutions that produce impactful results

• Leading a dual role by providing sales (CCO) and marketing leadership (CMO) to the company both regionally and globally


o Leading, growing and owning specific client relationships (Fortune 500 companies) and identify new business opportunities. Select examples include –
 Leading a training project with a global battery manufacturer around strategic revenue management enablement in North America and Europe
 Leading market research assignments with a global energy management company to improve their B2B digital processes in EMEA
 Project lead to drive supply chain efficiency for a UK-based greeting card retailer in APAC, Middle East and Africa

• Executed a project to assess the total market size of the OSS industry in terms of revenue and number of jobs for a leading UAE-based conglomerate
• Developed the overall go-to-market and marketing strategy of a global i-gaming company in the UK and Spain
• Led the overall management of the set-up of a dedicated iron and steel academy in Saudi Arabia (the company is owned and managed by PIF)
• Leading the strategy front a project around the market feasibility of enterprise low-code application platforms for a leading conglomerate in the UAE

• As a senior member of the UKI Growth Strategy Practice, specialise in enhancing our commercial strategy capabilities to increase profitability of Fortune 500 companies
• Select project experiences includes:
• Developed and executed the overall go-to-market approach for a leading energy company's bid to launch a digital sustainable air fuel solution in Q2 2023
• Led a team of two analysts, from October 2022 to March 2023; facilitated board-presentations and workshops to distil project findings
• Expected results: The company is expected to gain up to 20 new B2B customers and a market leader position by Q2 2024
• Led business development activities and workshops for a leading global e-mobility player to help them identify and reach out to potential growth partners within the ecosystem in Europe
• Lead program manager responsible for enhancing a leading retailer's loyalty proposition and customer experience strategy (April 2023)

• Responsible for end-to-end client comms. around consulting research, including scoping, proposal development, contract negotiation, delivery and presentations for three Tier I corporate accounts on a global level
• The three accounts were within the following industries: Consumer Health, Retail and Home & Garden
• Worked with C-level executives to increase consulting revenue YoY by 50% (£2 million) in FY 2020/21 and 65% (£3.3 million) in FY 2021/2022 across portfolio
• Key functional areas and topics for projects included brand strategy, market performance, competitive benchmarking, go-to-market and market entry
• Spearheaded, led and created the plan to integrate select sales reps and research personnel to work closely on my portfolio of accounts across 15 Euromonitor ofices; resulting in greater cohesion on the client-side and a 45% increase of leads

• Responsible for the overall commercial and research strategy of the practice globally; with a keen focus on growth strategy, M&A, CDD and IPO
• Achieved £6.7 million annual revenue target in 10 months and increased YTD revenue by 75% over the 10 months I managed the practice
• Directly managed a team of three research consultants and five commercial specialists (across London, Dubai, Hong Kong and Singapore)
• Experienced in cross-sector and cross-functional industry coverage in FMCG, Retailing, CPG, Healthcare and Financial Services; working with senior executives within Corporate Strategy teams and Investment Banks
• Select project experiences includes:
• Conducted a short turnaround due diligence project to assess the possible acquisition of a diagnostics player in Indonesia
• Devised a target screening framework to help a beauty and personal care company identify up to 5 potential partners in Europe

Consultant January 2019 – March 2020 Associate Consultant March 2018 – December 2018
• Successfully built and led the Hong Kong consulting practice from scratch; where I led the entire process from pre-sales to post-delivery support for custom solutions
• Key highlights include:
• Cumulative revenue generation from FY 2018/19 till my move to London - £3 million
• Number of projects successfully sold – 54
• Number of clients successfully on-boarded - 36
• Developed pitch-books, collateral and roadmaps for five top-tier accounts in Hong Kong, Macau & Taiwan; connecting client needs/strategy to Euromonitor solutions
• Achieved fast track promotions to Consultant and Senior Consultant based on overall performance in FY 2018/19 and FY 2019/20 respectively
• Consulting specialisation: Investor Services where I led the APAC side of the practice and was the go-to-person in closing deals in the region

• Consolidated business strategies and wrote the digital roadmap to build the fourth largest curated travel experiences company globally; revenue growth 150% MoM
• Conducted due diligence studies to assess country-level opportunities resulting in 900% MoM increased on-site revenue during lean months of travel
• Led development of brand positioning, messaging, pricing strategies, digital marketing and web content; resulting in 30% increase in customer conversion and a 42% reduction in bounce rate since inception
• Negotiated to secure 100+ B2B partnerships, which contributed 20% of total gross revenue with YoY of 54%
• Recognised as one of the best start-ups in Asia and in India by Headstart India (October 2015), e27 (April 2015) and Startup Dosti (April 2014)
• Negotiated multiple successful fundraising rounds from investors in India, USA (Silicon Valley), Mauritius and Ukraine; based on sustained growth in 2014 and 2015

• Responsible for wealth creation of leading UNHWI’s in India based on dedicated research, correct use of financial tools and expertise
• Acquired 30 ultra-HNI households and C-level accounts (asset value £30 million)
• Awarded and recognised for the highest retail investment-based sales in Q4 2011 and Q1 2012

• Primarily responsible for sales of Hay Group’s productised solutions (75%) and to provide ad-hoc support on won projects (25%)
• Developed a pricing strategy for a hospitality chain based in APAC; resulting in 85% increase in revenue post-implementation
• Initiated and cross-sold B2B solutions worth £200k to existing & new clients (e.g. psychometric tools & engagement surveys)

• Achieved fast-track promotion to Manager (one year ahead of norm) and recipient of numerous awards; such as –
o Best Wealth Manager UNHWI Clients (2008 & 2010) & Highest Investment Sales (June 2009, Q1 2010 and Q2 2010)
• Exceeded annual sales goals by 25% in 2008, 20% in 2009 and 45% in 2010 (across all products) in a recessionary market
• Responsible for closing the single largest retail acquisition deal for Citibank India in 2010; deal size was £4.5 million