Functional Skills

Digital Marketing / Advertising
Growth Marketing
Growth Strategy
Marketing Strategy
Budgeting
Marketing Analytics
Marketing Mix Planning
Marketing Operations
Outbound Marketing
Revenue Growth

Software Skills

Google Analytics
Google Sheets
Hubspot
Adobe Creative Cloud
Adobe Photoshop
Adobe InDesign
DocuSign
Dropbox
Google Docs

Certifications

Bing Ads Accredited Professional
Google Ads Certification

Sector Experience

Consumer Goods
Financial Services
Healthcare
Media & Entertainment
Retail

Languages

English

Experience

Chameleon Collective Marketing
Growth Marketing Consultant
3/2019 - Present
I work with clients with accounts ranging from thousands per month in ad spend to more than $2 million per month. I'm currently managing more than $25 million in annual ad spend across paid social and search.

• Advertising: Google Search, Display, Retargeting, Facebook, Instagram, Twitter, LinkedIn, YouTube, Apple Search Ads
• Retention and lifecycle marketing
• Conversion rate optimization
• Hiring, training, and managing marketing talent
Rev Marketing
Director of Marketing
1/2017 - 3/2019
• Hired, trained and led a team of paid media, content and social media marketers
• Scaled marketing budget to $7+ million
• Responsible for marketing Rev.com, Temi.com and three mobile apps
• Achieved 78% YoY new customer growth from marketing channels
• Launched new channels including influencer marketing and ads on Google, Bing, Facebook, Instagram, LinkedIn, Twitter, YouTube and Apple Search
• Managed external content and video production agencies as well as freelance designers and writers
MotionDSP Marketing
Vice President of Marketing
5/2015 - 10/2016
• Managed and executed all growth strategies through marketing and business development initiatives
• Increased Y/Y leads from AdWords by 261% while decreasing CPL by 69%
• Developed sales email sequence with 39% open rates
• Redesigned entire website and managed backend migration from Drupal to WordPress
• Launched two strategic partnerships to expand reach into commercial markets
Google Marketing
Senior Account Manager
3/2014 - 5/2015
• Managed an advertising portfolio of $80 million across eight e-commerce clients
• Achieved 103% revenue goal attainment in most recent quarter (Q4 ‘14)
• Conducted onsite executive-level client meetings and QBRs
• 20% Project - piloted a wellness program in the SF office with 100 employee participants
Finish Line Marketing
Growth Marketing Manager
2/2012 - 3/2014
• Hired and managed a team of three SEM professionals; exceeded 100% revenue goal attainment each year of employment
• Managed an $11.3m budget across PPC, SEO, remarketing and PLAs
• Increased SEM revenue by 80% over 2 years with only an 18% increase in budget
• Accounted for 23% ($50m) of all eCommerce revenue in 2014 on goal of 19%
• Built strategies for PPC, SEO, Remarketing, CSEs and PLAs with an $11 million budget
Formstack Marketing
Digital Marketing Manager
10/2009 - 2/2012
• Involved in hiring, training and management of marketing team
• Managed all paid search marketing strategies
• Lead sales demos and webinars for enterprise-level organizations
• Produced marketing and tutorial videos for lead generation and customer education
Angie's List Marketing
Marketing Manager - Subscriber Retention
3/2006 - 4/2009
• Built and managed all marketing channels for membership retention
• Communicated promos to more than 200,000 members in 50 major cities
• Provided leadership to both in-house and external call centers
• Collaborated with other department managers on various projects
• Designed HTML emails, direct mail and web banners
• Conducted A/B and multivariate testing on emails
Syndicate Sales Design
Marketing Graphic Designer
6/2005 - 11/2005
• Coordinated design projects from concept to completion
• Provided creative direction to photographers at product shoots
• Developed new processes for improving production time