Provide marketing and strategy consultation for existing clients and new business pitches. Marketing projects include UX strategy & roadmap, personalization strategy, product design sprint and agile development, primary & secondary research, measurement strategy, and competitive & industry analysis

Hands-on marketer and leader, developing CRM & digital engagement roadmaps, brand strategies, target research & insights, UX and content strategy, and multi-channel measurement & optimization plans. Introduced and implemented UX & customer journey-driven strategy and planning for Raytheon, Analog Devices, Ball Aerospace and MIT Executive Education.

Strategic lead for personalization strategies, demand generation, CRM platform and communications development, and cross-channel planning, measurement and optimization. Client Lead for MINI across Platform, CRM and Social workstreams, MFS, ASA, Living PlanIT. Evolved MINI Marketing and BMW Group NA CRM Strategy, establishing new Prospect, Lead and Owner CRM streams, personalization approach, and measurement strategy.

Owned the vision, marketing strategy and UX for Equinox and its family of fitness brands across digital, mobile/apps, and paid, owned and earned media. Optimized user experiences and performance across all paid media and digital / mobile platforms to maximize lead generation, drive online sales and deliver business results. Equinox.com product owner and enhancing UX; Drove $10MM in ecommerce sales, and increased leads 230% and social media audience engagement 164% YOY.

Provided strategic approach, KPIs and implementation plans to senior marketing executives to generate awareness, increase engagement, leads and incremental sales, and customer retention and loyalty. Led marketing performance measurement and generated customer insights across all digital channels: display media, paid search, email, websites, mobile, apps, social media and promotions.Digital strategy and CRM leader for C-Suite clients including Nike, A&F Brands, Tiffany & Co., Lanco?me, Kiehl’s.

Strategic advisor for Buick, Pontiac, GMC, Saturn, GM Retail, SiriusXM & Norwegian Cruise Line with a focus on integrated awareness campaigns, lead generation, and CRM / communications. Led analytics, measurement plans, and test & learn agendas for all client initiatives. Developed Owner CRM Strategies for GM Brands and acquisition & retention email streams for Norwegian Cruise Line.

Marketing & CRM lead for Reebok, Philips Electronics, TiVo, and Dun & Bradstreet, engaging target consumers across marketing channels to drive leads and sales. Created integrated Marketing & CRM solutions by leveraging analytics and customer insights. Developed segmentation and communications strategies in order to drive customer value.

Designed and implemented integrated promotions, merchandising and pricing strategies for Staples.com e-commerce, emails, paid search marketing, affiliate marketing, catalogues and direct mail. Responsible for $250MM sales & $50MM profit P&L budget, and increased Staples.com e-commerce sales 32% & profit 31%, generating $31MM+ incremental sales. Launched new CRM strategy and program for Staples SBD Business Unit.