Providing consulting services in integrated marketing, advertising, media, business and brand strategy, and omnichannel marketing to the life sciences, healthcare and wellness industries - positioning, brand strategy, creative strategy etc.

• Oversaw the NY-based health & wellness marketing and advertising companies of McCann WorldGroup, as well as the design of transformative performance marketing efforts and services for the network (an amalgamation of Data, CX/omni-channel marketing, and media units and capabilities
• Ran a 100MM+ omnichannel fully integrated award-winning integrated healthcare advertising agency - network’s global flagship
clients :Johnson & Johnson, Bayer, RB, AZ, Novartis, Lilly, BMS, Bausch & Lomb...

Ran strategy for cross-WPP integrated operation, purpose-built to manage the consolidated Johnson & Johnson pharmaceutical businesses across all communication disciplines.
 Provided launch, turnaround, and brand strategy counsel to J&J

 Designed and deployed a proprietary scalable business intervention and brand acceleration approach
Spearheaded business and brand strategy for J. Walter wellness practice, Helped shape and evolve major blockbusters for Johnson & Johnson, Bristol Myers, AZ

• Oversaw end-to-end communication development for major launches across all channels and media - from brief to production

Accomplishments:
 Spearheaded blockbuster-building campaigns and strategic launch and pre-launch work for Procter & Gamble, Sanofi-Aventis, Bristol Myers Squibb, Abbott Nutrition

• Supported global and national CPG accounts

Accomplishments:
 Helped build and operationalize a worldwide account infrastructure for Mars Inc.; launched new products for Procter & Gamble