At Zero Point Strategy, we help companies get data-driven insights to make critical strategic decisions. Whether you’re starting from scratch or are revitalizing a legacy brand, we are here to help you grow. Our research-driven strategies ensure that your bold moves are backed by data and insights. We leverage the Zero Point and Risk-Free Innovation strategies to reduce uncertainty and drive tangible results.

We help companies and brands:

- Develop Growth Strategy & Innovation Pipelines
- Gain Market Intelligence & Understand Competitive Landscapes
- Unlock Customer & Consumer Insights Through Market Research
- Create an Innovation Architecture to Align the Organization for Growth

Stitch is a full-service market research and strategy agency. In this role I have provided data-driven strategic guidance to clients while also creating the agency's first significant marketing and business development strategy which saw the company grow revenues by 60% in year one.
• Lead business development efforts to secure new clients and form new strategic partnerships.
• Design and execute primary (qualitative and quantitative) and secondary market research projects.
• Partner with creative and brand strategy agencies to use research insights to fuel their client work.
• Create marketing strategy including agency's first sustained email and social media campaigns.
• Manage a talented team of researchers to deliver high-quality, impactful research and analysis.

Kuczmarski Innovation is a boutique innovation consulting firm. At this company I specialized in the research, design, and validation of new products, services, and technologies valued at over $500M cumulatively.
• Worked with executives to activate corporate growth plans (avg 8-12% CAGR) via new market/category entry, M&A and strategic alliance, and internal efficiency gains.
• Ideated, designed, and market tested innovative new concepts, working closely with leaders from R&D, marketing, sales, operations, engineering, and more.
• Designed and lead market research projects to uncover new customer/end user needs, with proven ability to translate complex insights into compelling new offerings.
• Led business development efforts securing engagements ranging from $100-350K each.
• Project management experience leading cross-functionally mixed teams of consultants and clients.
• Promoted from: Research Consultant, Consultant, Senior Associate, & Principal

Chicago Innovation is the city's largest organization serving innovators and entrepreneurs. My role prioritized forming strategic partnerships that reinforced the organization's inclusive vision of "innovation is for everyone."
• Partnered with local organizations to enhance events and programs (annual event attendees/overall audience grew from ~5K-10K+ and ~25K-40K+ respectively since 2015).
• Evaluated emerging technologies, startups, and founders for awards, pitch competitions, and corporate-startup matchmaking program.
• Enabled DEI-focused mission by developing multiple inclusion-focused mentorship programs supporting women, Black, Latinx, and older adult innovators.
• Promoted from: Marketing Consultant & Head of Public Relations & External Affairs.