Director for Nespresso

Directing the Middle East & North /West African regional Co Working Operations (80+), covering sales, Interior Design & New locations Rollout (40+) as well as establishing the Learning & Development Department. Direction spans across 2 Premium Brands (Regus and SPACES) while ensuring focusing on brands standards to optimize sales ($40 m), reducing CAPEX (-20 %), OPEX (-10%) & increasing profitability. Key achievement
•Setting and monitoring sales budgets and KPI's and ensuring sales directors meeting targets
•Providing feedback & influence the sales & operations team on product pricing and assortments to improve commercial understanding & performance
•Overseeing the commercial strategy for sales policies, tactical markdowns activities while actioning the improvement of availability and growth Margins
•Rolling out along the CEO the center expansion strategy, budgets & negotiations
•Direct interaction with PM and procurement for the designs and fit outs.
•Human Recourse expert in t

Implementation of Maktabi Co-Working concept in Oman apart from brand awareness.
•Played key role in setting up & operating first flexible office solution in Oman.
•Instrumental in introduction of brand and concept to the market as well as setting up Maktabi as a benchmark in the Omani Market.
•Acknowledged for accomplishing 90
● occupancy within six months from operation.

Ranked five times among Top 10 Sales Managers within EMEA (600 employee).
•Generated revenue of £ 3,000,000 within one year.
•Generated occupancy rate of 30% on the first day of renting out new office.
•Winning Global Award for 2015 for the top performance Area Director across 90 employees

Played key role in pre- opening of three hotels in Dubai (Al Murooj Rotana, Burjuman Rotana & Villa Rotana)

Sales Executive