Experience
Merkle
Corporate Strategy & Development
Senior Director Finance & Sales Operations
3/2014 - 1/2016
• Direct and oversee the planning and strategy process, leading price proposals and contract negotiations
• Develop business models, annual strategies, KPIs and detailed presentations to forecast market revenue
• Partner with specific business units to develop pricing and rate negotiation
• Develop go to market roadmaps aligning growth opportunities for Banking, Non Profit & Wealth Management clients
• Design milestone analysis and benchmarks to inform sales pipeline decisions
• Develop business models, annual strategies, KPIs and detailed presentations to forecast market revenue
• Partner with specific business units to develop pricing and rate negotiation
• Develop go to market roadmaps aligning growth opportunities for Banking, Non Profit & Wealth Management clients
• Design milestone analysis and benchmarks to inform sales pipeline decisions
BlackBerry
Corporate Strategy & Development
Director, Finance & Strategy
3/2007 - 1/2014
• Partner to develop forecasts, mapping out business trends, opportunities and risks.
• Management of strategic planning, analysis and budgeting across Latin America & EMEA (+$3 billion per annum)
• Full responsibility and control of region P&L’s, budgets, Balance Sheet & Cash Flow
• Lead on marketing ROI, campaign analysis and OPEX spend across the region
• Manage a team of 25+ across multi remote locations
• Lead all pricing negotiations with telecoms carriers
• Management of strategic planning, analysis and budgeting across Latin America & EMEA (+$3 billion per annum)
• Full responsibility and control of region P&L’s, budgets, Balance Sheet & Cash Flow
• Lead on marketing ROI, campaign analysis and OPEX spend across the region
• Manage a team of 25+ across multi remote locations
• Lead all pricing negotiations with telecoms carriers
AOL
Corporate Strategy & Development
Senior Manager, Finance & Marketing Strategy
1/2002 - 3/2007
• Developed ROI models, pricing and membership models to forecast incremental revenue
• Develop CRM strategy, web analytic dashboards and forecast revenue impact to develop loyal high value groups
• Partner with Business Dev to develop Ad sales plans & budgets that secured negotiations with key clients (i.e. Hewlett Packard, Google, and Monster.com) for $9M per annum.
• Lead on $1Billion+ search deal signed with Google.com. Led Google Analytics usage, insights and reporting
• Develop CRM strategy, web analytic dashboards and forecast revenue impact to develop loyal high value groups
• Partner with Business Dev to develop Ad sales plans & budgets that secured negotiations with key clients (i.e. Hewlett Packard, Google, and Monster.com) for $9M per annum.
• Lead on $1Billion+ search deal signed with Google.com. Led Google Analytics usage, insights and reporting
Excite.com
Corporate Strategy & Development
Head of Sales & Marketing Operations
10/2000 - 1/2002
• Supported the Business Development team to analyze the effectiveness of partner deals
TUI Travel
Corporate Strategy & Development
Senior Pricing Analyst
3/1999 - 10/2000
• Responsible for analysis of online advertising campaigns, pricing impact, trend, gaps, regional profitability.