Functional Skills
Market Research
Forecasting / Projections
Go-to-market Strategy
Competitive Landscaping
Communications
Commercial Strategy
Product Launch
Strategy Development
Brand Strategy
Business Analytics
Software Skills
Microsoft Excel
Microsoft PowerPoint
Sector Experience
Business Services
Consumer Goods
Financial Services
Languages
Spanish
Experience
OSENA SPIKED COCONUT WATER
Start-Up
Founder
9/2019 - Present
• Founded venture-backed spiked coconut water brand that grew to $250K+ annual revenue across 6 states, 17 distributors, and 650 stores
• Team includes co-founder, director of business development, alcohol bev. advisors, and partnerships with marketing and PR agencies
• Successfully raised ~$1MM in funding from venture funds, angel investors, and crowdfunding platforms
• Managed business functions including finance, accounting, budgeting, and legal and compliance liaison
• Executed product R&D, evaluated and selected vendors for all components including international visits to coconut water suppliers, ran multiple trial runs across different copackers, held workshops with QA experts on the best processes for shelf stability and product consistency
• Validated product-market fit for spiked coconut water via consumer interviews, conjoint analyses, and samplings
• Team includes co-founder, director of business development, alcohol bev. advisors, and partnerships with marketing and PR agencies
• Successfully raised ~$1MM in funding from venture funds, angel investors, and crowdfunding platforms
• Managed business functions including finance, accounting, budgeting, and legal and compliance liaison
• Executed product R&D, evaluated and selected vendors for all components including international visits to coconut water suppliers, ran multiple trial runs across different copackers, held workshops with QA experts on the best processes for shelf stability and product consistency
• Validated product-market fit for spiked coconut water via consumer interviews, conjoint analyses, and samplings
Anheuser-Busch InBev
Start-Up
ZX Ventures MBA Intern
5/2019 - 9/2019
• Led initiative to address the driver "how to win alcohol market share in office occasions" in the Zxlerator, AB InBev's disruptive innovation accelerator
• Validated hypothesis that "happy hours are generally disliked in their current state" by interviewing employees from different firms
• Developed an innovative happy hour solution that offered experiential events such as "build your own cocktail" and used the happy hour to market and offer a selection of innovative new products from AB InBev's beverage portfolio, growing brand awareness
• Sourced potential buyers by contacting hundreds of office managers and pitching them on having an event
• Organized and executed twelve happy hours and received $150K in LOIs from companies interested in becoming regular service users
• Validated hypothesis that "happy hours are generally disliked in their current state" by interviewing employees from different firms
• Developed an innovative happy hour solution that offered experiential events such as "build your own cocktail" and used the happy hour to market and offer a selection of innovative new products from AB InBev's beverage portfolio, growing brand awareness
• Sourced potential buyers by contacting hundreds of office managers and pitching them on having an event
• Organized and executed twelve happy hours and received $150K in LOIs from companies interested in becoming regular service users
Susquehanna International Group, LLP
Research
Macro Research Analyst
8/2015 - 8/2018
• Principal emerging markets research analyst on a team with thirty traders and software developers
• Increased macro research profits by 50% by expanding coverage to new countries such as Mexico, Turkey, and South Africa
• Directed emerging markets breaking news trading on political events such as elections and legislation
• Led daily meetings with traders to update on overnight news, prepare for potential headline trades during market hours,and offer event timing estimates to facilitate pricing of options volatility
• Trained new macro research analysts, oversaw research projects and taught trade communication and event analysis
• Increased macro research profits by 50% by expanding coverage to new countries such as Mexico, Turkey, and South Africa
• Directed emerging markets breaking news trading on political events such as elections and legislation
• Led daily meetings with traders to update on overnight news, prepare for potential headline trades during market hours,and offer event timing estimates to facilitate pricing of options volatility
• Trained new macro research analysts, oversaw research projects and taught trade communication and event analysis