• Drive the product vision as a key stakeholder in development from concept to launch
• Collaborate with product managers, UX research, front-end developers and engineers to develop new elegant solutions for complicated concepts; generate comprehensive wireframes, high-fidelity mock-ups, and interactive prototypes
• Perform critical reviews of status quo approaches and industry best practices; engage in brainstorming sessions for new concepts

• Developed UX/UI designs for web-based client products in close collaboration with Product Management and Development teams
• Performed a complete UI re-design of all internal web pages and developed design style guides to unify all elements under a single MediaRadar brand

• Responsible for all UI and visual design within an interactive mobile educational game for iPhone & Android; produced brand and marketing materials, including the company website, e-mail newsletters, marketing ads, etc.; participated in all major, user testing-driven UX decisions
• Worked in a small start-up environment in close collaboration with product development and marketing professionals

• Developed UX driven UI and visual design for a variety of products across multiple platforms, including e-commerce and gaming websites; worked closely with Product & Marketing teams to translate business requirements into meaningful experiences resulting in increased repeat visit, click-through and checkout completion rates based on target goals

• Worked closely with product and content managers to unify all McKinsey’s multiple international office websites under the main new brand; executed designs for periodical updates to McKinsey.com homepage to match topics of McKinsey Global Institute reports; created data visualizations for McKinsey Global Institute reports; worked on McKinsey & Co mobile branding and developed the style for the company’s mobile app icons

• Worked on conceptualization and layout of the websites for clients in financial, medical, and mass media fields; developed brand identities and art-directed photoshoots