A contract genomics organization.
● SENIOR DIRECTOR, EXPERIENCE STRATEGY
Engaged internal and external stakeholders in exploring and defining the next wave of genomic product and service opportunities. – Recruited to establish the Experience Strategy practice, define methodology, and build the team. – Empathized with rare disease patients and their care givers, identifying unique opportunities to offer support during the diagnostic odyssey. – Understood the genomic data needs and buying preferences of pharmaceutical companies during drug discovery and proposed strategic product directions. – Tapped by the CEO to lead a special initiative to create WuXi NextCODE's corporate mission, vision, and core values.

A digital health consulting firm.
● VP, USER EXPERIENCE
● Led and grew the user experience practice from 5 to 16 employees. Contributed to Medullan's thought leadership and business development efforts. – Defined and taught the UX methodology to internal employees, ensuring consistency across the practice. – Created a client intake process to understand their particular business challenges. Crafted compelling consulting engagements to meet needs, serving as a subject matter expert during sales presentations. – As Innovation Partner for a leading clinical laboratory network, created a patient-centric ecommerce solution to help people better understand their health through clear and targeted lab tests. – Moderated a patient panel on schizophrenia to bring the voice of patients and caregivers directly to the employees of a global pharmaceutical company. – Organized and facilitated two-day Discovery Workshops to kick-off strategic engagements. Designed the agenda, strategic goals and con

Led solution design and user research activities for key accounts, including Illumina, Aetna, and CareCentrix. Created innovative experiences that helped consumers learn from their genome, track their own health habits, and empowered them to live healthier lives.

A search and information access software company. Endeca was acquired by Oracle in 2011.

Evolved and enhanced Oracle's business intelligence and customer experience management software. Created flexible and dynamic experiences to help clients build effective solutions for commerce and business. – Created Endeca's Design Pattern Library and defined multiple patterns, including data visualizations, search, and information discovery, providing a tool for clients to create more effective solutions. – Defined the user-centered design process for an engineering organization, ensuring a successful and well-adopted transformation from waterfall to agile.

Designed compelling experiences for strategic customers, including Expedia, Discovery Communications, Ford, and Target. Customized Endeca's information discovery software to create solutions that helped people make informed purchasing decisions and optimized the way they work.

Defined and managed Endeca's visual brand, corporate website, and created winning proof-of-concepts for strategic sales leads.

A leading research and advisory firm.