Experience

Self Management Consulting

independent Consultant

1/2017 - Present

project based consulting primarily in home services industries. Projects included: brand strategy, start up business strategy, due diligence for multiple private equity organizations, product design, customer research and analytics

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Cinch Marketing

SVP / GM consumer business

11/2013 - 1/2017

Focused on improving consumer reputation, developing brand, improved product / pricing, rebuilt web sites, led rebranding from Cross Country Home Services to Cinch

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ServiceMaster Global Holdings Marketing

CMO - American Home Shield

8/2002 - 9/2012

In American Home Shield Led all marketing and sales. Included: brand strategy, product development, acquisition and retention.

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Alpine PCS Start-Up

VP Marketing and Sales

8/2000 - 8/2002

Create all product offerings, pricing strategy, brand and positioning, sales approach, retail functionality, all communication

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Sears Holdings Marketing

VP marketing Home Improvement

8/1997 - 8/2000

Business strategy, marketing and acquisition evaluations. Conducted due diligence for acquisition targets.

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VF Corp Corporate Strategy & Development

Various

7/1992 - 8/1997

VP marketing and VP strategy in Vanity Fair Intimates, VP process re-engineering for VF Corporate internal consulting group

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Contel Service Corp Marketing

Assistant Vice President

3/1988 - 7/1992

Built first marketing organization in telephone operations, conducted consumer research to drive capital investment priorities. Participation in merging organization upon acquisition by GTE

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No Nonsense Fashions Marketing

Marketing Director

3/1985 - 3/1988

Promotion management, new product packaging development, distribution strategy & execution

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Tropicana Orange Juice Marketing

Brand Manager

9/1984 - 3/1985

brand pricing, promotion, packaging, product improvements, advertising

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Procter & Gamble Marketing

Assistant brand manager

5/1982 - 9/1984

Fundamental customer research, advertising, product development, packaging and branding