Experience

Russell Athletic Marketing
VP, eCommerce & Digital Marketing
4/2017 - 9/2017
Led $10M ecommerce business including P&L responsibility and management of $500K digital marketing budget.
Fruit of the Loom, Inc Corporate Strategy & Development
VP, Strategic Planning
9/2013 - 4/2017
Directed company-wide change effort to institute a more strategic and consumer-centric approach to setting corporate priorities, brand management, and business execution. Partnered with BUs to plan and execute growth strategies.
The Hershey Company Start-Up
CEO, mix1 Beverage Company
5/2011 - 8/2013
Maintained organizational leadership and P&L responsibility for a recently acquired Hershey subsidiary in the functional beverage industry with annual sales of $5M, +20 employees, and national retail distribution.
The Hershey Company Corporate Strategy & Development
Strategy Director, Health & Wellness Strategy and Business Development
1/2011 - 5/2011
Accelerated execution of Hershey’s Health & Wellness (H&W) strategy through inorganic new business development.
The Hershey Company Marketing
Senior Marketing Manager, Health & Wellness Strategy
11/2009 - 12/2010
Collaborated with cross-functional team to devise a global H&W strategy to drive revenue growth and diversification.
The Hershey Company Corporate Strategy & Development
Senior Manager, Strategy
9/2007 - 11/2009
Supported BU strategic planning and strategy development, led ad hoc strategic projects, and analyzed and reported on business performance for BU leaders and executive team.
Huron Consulting Management Consulting
Manager
4/2007 - 9/2007
Consulted to clients across a range of industries and functions to offer advice and expertise to help improve business performance in terms of operations, profitability, management, structure and strategy.
Archstone Consulting Management Consulting
Manager
12/2006 - 4/2007
Consulted to clients across a range of industries and functions to offer advice and expertise to help improve business performance in terms of operations, profitability, management, structure and strategy.