Functional Skills
Project Management
Marketing Operations
Strategic Planning
Product Marketing
Revenue Growth
Business Analysis
Operations Management
Strategy Development
Cost Reduction
Business Unit Strategy
Software Skills
Tableau
SQL
Sector Experience
Automotive
Business Services
Media & Entertainment
Technology
Telecom
Experience
SIRIUSXM
Product Management / Strategy
Senior Director, Strategy & Operations
1/2020 - 5/2023
Led a 30+ cross functional special project team for C-suite around cost transformation, revenue growth, and OKRs. Separately, as SiriusXM transitioned from a satellite to an internet of things (IOT) product (with cellular capability), transformation lead creating ~$250M+ in EBITDA as we integrated wireless tech. in the core product.
•Managed 5 special projects as strategic operations lead: delivered on schedule, scope, business case, interdependencies, and execution worth $2B+ in value; led successful project transition to long-term owners. Projects included:
-Partnership strategy for ARPU expansion: Tapped by CCO to come up with inorganic partnership study across major verticals. Recommended path impact ~$200M revenue per annum (steady state).
-Satellite launches trade-off analysis: Understand the overall hardware, software, costs, utilization, and QOS trade-offs for how to manage connectivity for the next 20+ years, a ~$1B+ project.
-New business initiative: OTA (Over the air upd
•Managed 5 special projects as strategic operations lead: delivered on schedule, scope, business case, interdependencies, and execution worth $2B+ in value; led successful project transition to long-term owners. Projects included:
-Partnership strategy for ARPU expansion: Tapped by CCO to come up with inorganic partnership study across major verticals. Recommended path impact ~$200M revenue per annum (steady state).
-Satellite launches trade-off analysis: Understand the overall hardware, software, costs, utilization, and QOS trade-offs for how to manage connectivity for the next 20+ years, a ~$1B+ project.
-New business initiative: OTA (Over the air upd
Verizon
Corporate Strategy & Development
Lead, Corporate Strategy & Planning
1/2015 - 1/2020
Presented analysis on market trends for the industry, customers, and competitors to C-suite with the goal of supporting the establishment of innovative strategies for revenue and margin growth.
•Directed 5G deployment market planning & launch prioritization ($100B+ investment). Led analysis, C-level comms, and cross-functional buy-in for roll-out markets resulting in first successful 5G global launch.
•Administered portfolio planning starting with business unit-level investment planning of $17B annual CapEx. towards constructing value creation for growth and profitability to maximize total shareholder return.
•Led cross functional initiative for strategic business development initiative for the Multi-access Edge. Compute market opportunity ($20B+), working across product, engineering, finance, network & marketing.
•Promoted from Manager to Lead for demonstrating a proven record of success leading strategy.
•Directed 5G deployment market planning & launch prioritization ($100B+ investment). Led analysis, C-level comms, and cross-functional buy-in for roll-out markets resulting in first successful 5G global launch.
•Administered portfolio planning starting with business unit-level investment planning of $17B annual CapEx. towards constructing value creation for growth and profitability to maximize total shareholder return.
•Led cross functional initiative for strategic business development initiative for the Multi-access Edge. Compute market opportunity ($20B+), working across product, engineering, finance, network & marketing.
•Promoted from Manager to Lead for demonstrating a proven record of success leading strategy.
Verizon
Management Consulting
Senior Consultant, Business Development (Leadership Development Program)
1/2016 - 1/2017
Provide strategic analysis for business development team and ensured effective alignment for progress.
•Implemented company-wide $3B+ growth initiative around new verticals (automotive / IOT); oversaw work streams focused on storytelling, analytics, and stakeholder management.
•Developed cross-business partnerships assessment and growth strategy around artificial intelligence. Planned and facilitated Verizon's first AI-focused venture forum, a global first.
•Implemented company-wide $3B+ growth initiative around new verticals (automotive / IOT); oversaw work streams focused on storytelling, analytics, and stakeholder management.
•Developed cross-business partnerships assessment and growth strategy around artificial intelligence. Planned and facilitated Verizon's first AI-focused venture forum, a global first.
Verizon
Marketing
Senior Consultant, Marketing CRM Analytics & Strategy (Leadership
1/2015 - 1/2016
Streamlined processes, broke silos, and improved overall effectiveness as the "de-facto" chief of staff. Led design of tactics to grow and strengthen business segment operations through stronger analytics.
•Created and evaluated churn metrics for the tablet product line, resulting in a 20% reduction in churn.
•Drove implementation of a project management tool; led reconstruction of Marketing team's org. structure.
•Created and evaluated churn metrics for the tablet product line, resulting in a 20% reduction in churn.
•Drove implementation of a project management tool; led reconstruction of Marketing team's org. structure.
MOBILINK JAZZ (VIMPELCOM SUBSIDIARY)
Marketing
Manager, Product (Management & Marketing), Infotainment Services
1/2010 - 1/2013
Led product strategy, management & marketing to promote growth for Pakistan's Largest Wireless Provider.
•Drove the success of ten key products, producing revenue growth of over 80% (relative to 30% industry growth) in three years, with the portfolio touching $70M/year - including the launch of 5 new products.
•Designed & oversaw the company-wide implementation of innovative pricing & channel strategies, leading to highest penetration in similar markets for 3rd largest product, Ring Back Tone.
•Led sales retailer channel rollout, including commission design, leading to $10M annual increase in revenue.
•Drove the success of ten key products, producing revenue growth of over 80% (relative to 30% industry growth) in three years, with the portfolio touching $70M/year - including the launch of 5 new products.
•Designed & oversaw the company-wide implementation of innovative pricing & channel strategies, leading to highest penetration in similar markets for 3rd largest product, Ring Back Tone.
•Led sales retailer channel rollout, including commission design, leading to $10M annual increase in revenue.
KHUSHAAL PAKISTAN
Marketing
Head of Marketing & Operations
1/2010 - 1/2012
Oversaw the entire marketing, fundraising, and operations departments for non-profit start-up.
•Co-Led fundraising: raised more than $150K in donation funds for flood relief and rehabilitation, attaining less than 2% overhead costs and provided relief to 1000+ families.
•Led marketing: designed as a low-cost model comprised of endorsements from public figures and extensive use of social media, text, and email marketing.
•Co-Led fundraising: raised more than $150K in donation funds for flood relief and rehabilitation, attaining less than 2% overhead costs and provided relief to 1000+ families.
•Led marketing: designed as a low-cost model comprised of endorsements from public figures and extensive use of social media, text, and email marketing.