Functional Skills

Project Management
Product Strategy
Market Research
Digital Marketing / Advertising
Market Mapping

Software Skills

Microsoft Excel
Microsoft Word
Microsoft Office
Microsoft PowerPoint
Outlook
Google Sheets
Google Surveys
Google Cloud functions
Google Analytics

Certifications

CDMPCertified Digital Marketing Professional

Sector Experience

Aerospace & Defense
Consumer Goods
Retail
Social & Public Sector

Experience

Werner Aero Services Marketing
Marketing Director
10/2013 - 3/2020
Led, developed, and advised on all marketing and public relations activities for aviation services company including: website, social media, advertising, trade media, conference appearances and sponsorships, sales presentations, email marketing communications, and promotional materials. Member of the senior management team.
Yavneh Academy Marketing
Marketing Consultant (Pro-Bono)
1/2001 - 8/2019
Advised local private school on branding and marketing initiatives; Involvement resulted in joining the Board of Directors.
Revlon Product Management / Strategy
Consultant (Product Manager)
1/2007 - 12/2007
Ran haircolor and beaty tools businesses in place of managers on maternity leave, continued product development ensuring on time and on budget delivery, pushed projects through Stagegate/Innovation process.
Cadbury Adams Product Management / Strategy
Associate Brand Manager
2/2006 - 12/2006
Developed and activated portfolio strategies and tactics to grow Halls cough drop brand.
Revlon Product Management / Strategy
Associate Product Manager
8/2003 - 1/2006
Drove and managed Revlon Haircolor category, growing consumption in a declining category; Defined objectives for portfolio brands, managed P&L, forecasted sales and consumption, identified and evaluated potential category opportunities, developed advertising, built business plans and led cross functional teams.
Lord & Taylor Other
Assistant Buyer
8/1998 - 8/2001
Assistant buyer for Men's Fragrances business, including managing all cosmetic accessories buying activities. Began as merchandise planner for women's coat business and worked way up to buying office.