Set up and align multi-national distribution network for prominent HIIT equipment supplier to new partnership program. Acquire top-of-funnel distributors through recruitment for best performers in HIIT training space. Involved in selecting market-agile global distributors to ensure wider customer reach and operational excellence.

Alignment of distributors to entrepreneurial decision-making frameworks impacting sales, product pricing strategies, marketing policies, market research, administration and finance functions creating the voice of the global brand.

Established online education systems to support multi-time zone, multi-language client base supporting collaboration

Led company through successful acquisition by supplier resulting in 5x EBITA return for Internal Stakeholders.

Established 70 sales and installation dealers across the US with sales, direct marketing, brand guidelines, social media, campaign landing pages and Education resulting in increased customer conversion.

Persuasive creative content marketing, social media and messaging for global brand management, creating consistency of voice, look and feel of brand.

Led R&D project development and oversaw the creation and maintenance of all technical material, code testing and certification in US

Global brand strategy and management marketing campaigns for its brands over multiple forms of marketing media including digital marketing, content marketing, advertising, search engine marketing, public relations (PR), social media, trade shows, dealer showroom and grassroots retail display advertising.

Alignment of distributors to decision-making frameworks impacting sales, product pricing strategies, marketing policies, market research.