ADE Imports, Corp. was created as the exclusive importer and distributor of Acqua dell'Elba fragrances in the United States.

Led a comprehensive, cross-functional effort to repackage company's entire product offering including positioning of solutions benefits, pricing, sales personas, and value proposition messaging framework as critical enablers to the next stage of growth for the company.

Created new product story-telling tools , including presentation slides, solution briefs, and videos, as well as digital knowledge-sharing systems to provide field sales force with ongoing learning on current topic

Led the development of a new approach to personal cybersecurity built on the idea that as your security needs change throughout the day, your installed security software will adapt and give you the right protection at the right time as well as give you real-time information on new threats and recommendations on what to do next.

https://www.kaspersky.com/about/press-releases/2017_kaspersky-security-cloud-brand-new-solution-includes-first-technology-to-adapt-to-peoples-digital-lives

Create and lead marketing and advertising campaign plans, creative development and content generation activities for specific customer segments, including Insurance-Linked Securities and North American natural perils, in order to promote AIR's catastrophe loss modeling software and consulting offerings for the (Re)insurance industry.

Guided brand equity understanding activities for Gillette, Old Spice and Braun male personal care brands which drove global integrated marketing and communication action plans used to achieve long-term business goals

Oversaw quantitative and qualitative consumer learning in 15 countries, interpreting and synthesizing consumer feedback to present a global perspective to senior management on brand health and opportunity areas.