Key Clients: Omron, IBM, Ingram Micro, Red Bull, Disney
• Diagnostic & Prescriptive Analysis of all facets of clients’ brand, growth opportunities, and Marketing activities
• Brand Development, Brand Architecture, Brand Naming, post-M&A Brand Migration Strategy, Brand Expression, Brand Messaging, Positioning, Brand Voice, Mission, Vision, Brand Launch, Brand Alignment (internal)

• Define, curate, position, differentiate, and evolve the Capital One master brand and product brand portfolio by partnering with cross-functional business leads to deliver cohesive, powerful brand experience across customer touch points by developing and deploying Capital One's first Enterprise Brand Architecture + Naming Tool for all internal and external offerings; principles were adopted and integrated into all R&D, M&A, & product dev workflows; Naming Tool deployed to guide all future names

Brand Strategy, Research, Development, Management, & Lecturing
• Provide clients a broad range of strategic services to develop and manage a brand’s verbal, visual, and digital expression
• Brand Strategy & Marketing lecture audiences include universities, marketing organizations, and businesses

Key Clients: PayPal, eBay, Google, Nestle, USC, IBM, Ixia, Evite, Republic Services, 21CT, X.commerce
-Owned multi-year client relationship with PayPal where I designed, led and launched series of projects requiring cross-functional leadership buy-in to build PayPal's Global Brand Architecture and resulting internal Naming Tool for entire portfolio of PayPal and other eBay Inc. brands