Consults and develops custom WordPress sites, Salesforce.com and Pardot integrations, online courses, website content, ad campaigns, landing pages and video/audio interviews for internal and external brands
Collaborates with clients to develop customized marketing plans, email campaigns, automations and behavior tracking to drive revenue and inc

Responsible for redesign and optimization of the marketing funnel, while managing the Client Experience Associates and Sales Manager
Implemented a new system for opportunity tracking which increased gross revenue by $1.75MM year-over-year in 2019
Developed and managed extensive customer profiles by migrating from ClickDimensions email marketing software to Drip which improved data clarity and customer segmentation

Created and established KemperClub, a customer community providing golfers with offers, events and contests via website, email and social media marketing
Developed and coached a marketing intern on updating marketing materials, WordPress design and social engagements

Served as a Salesforce.com Administrator and Project Leader, overseeing system designs, customizations, data quality, user training and website redesign for all four corporate web properties
Created and developed content for corporate blog and protected brand identities of the 
 parent and subsidiary companies
Led project coordination for Current State IT Analysis and Future State IT Roadmaps

Created and led 1-to-1 personalized instruction for dozens of ACT students
Designed custom student portal to maximize efficiencies during sessions, analyze trends and 
 place students in custom learning paths
Managed client relationships to attract new business through referrals Built custom website to attract new clients and convert leads for business