Leading member of a retail incubation arm of a private investment organization tasked with speed-testing retail concepts for potential inclusion in the portfolio.
● • Spearhead an investment-worthy business case to speed-realization of a distinct and ownable omni-channel lifestyle retail brand.
• Shaped and implemented a compelling value proposition, through brand equity, consumer attitudinal segmentation, merchandising, product and omni-channel customer experience strategies to gain competitive advantage.
• Cross-functionally developed a successful business model, focusing on key assumptions such as operational expenses (OPEX), cost of goods sold (COGS), customer acquisition, customer engagement and sales.
• Developed and implemented total business operation SOP and KPI dashboard to successfully deliver cross-functional goals and objectives.
• Launched store #1 in 80 days, followed by 20+ physical stores and e-commerce within 120 days, continuously improving operational and exper

As the lead strategist of a newly established Commercial Growth Team, leveraged cross-functional knowledge and trust to guide teams through dual reinvention and divestment scenarios within a rapidly changing retail environment, culminating in an investor sale.
● • Built and actioned the enterprise strategic business plan and governance system, aligning stakeholders to a roadmap and establishing an OKR and KPI based, executive sponsored charter system.
• Improved strategic and business outcomes as well as speed to market, championed a multi-input insight system, including external market and internal data, synthesized to inform value, impact and prioritization.
• Drove $5M sales growth, developed and launched a new retail pricing decision model and adjusted media-mix away from mass and toward high ROI digital marketing.
• Uncovered and realized $2M+ reduction in costs, spearheading logistics recalibration, and optimizing supply-chain process, improving operational efficiency and pro

• Optimized vendor relationships through the introduction of collaborative joint business planning and strategic vendor review processes, and enforced multi-year objectives to emphasize pivotal partnerships and maximize value creation.

Managed a large department, emphasizing exclusive product assortment growth and negotiating with vendors to secure incremental funding to drive category sales.

Supported category management efforts, contributing to departmental growth and negotiating with vendors to bolster category sales.