Sector Experience

Consumer Goods
Media & Entertainment
Real Estate
Retail

Languages

Spanish

Experience

Blink Fitness (Equinox Group) Corporate Strategy & Development
Head of International
9/2019 - Present
Creating international strategy and expansion plans. Spearheading rollout of Blink Fitness in the Middle East, including development of prototypes, site selection and overall project oversight. Partnership relationships management.
GNC Holdings Operations
General Manager and Vice President - International Retail
1/2016 - 4/2019
P&L management of $500M retail sales and $60M EBITDA business with team of 50+. Financial and operational oversight of international, comprised of 2K+ franchise and corporate locations in 55+ countries (plus distribution and e-commerce). Fostered franchise partnerships, and drove business through planning, budgeting, operations, marketing, real estate, training and communications.
Jamba Juice Corporate Strategy & Development
Head of International Development
5/2012 - 1/2016
Created and implemented international growth strategy. Identified new market opportunities, evaluated & negotiated strategic partnerships and agreements. Oversaw new market launches, real estate development and new store openings.
Woolbright Developemt Marketing
VP Marketing & Development
5/2010 - 5/2012
Recruited to create a disruptive platform to assist multiple retail businesses grow sales. Envisioned, formulated, and launched innovative marketing platform to assist multiple retailers.
Yahoo! Corporate Strategy & Development
Head of Business Development, Yahoo! Hispanic Americas
6/2008 - 4/2009
Oversaw existing and new partnerships within Latin America and US Hispanic markets. Directed all initiatives to accelerate sales growth, including partnership management, securing incremental revenues, and expanding distribution.
Pollo Campero (Levy Family Partners) Marketing
Vice President of Marketing & Development
5/2006 - 5/2008
Orchestrated brand’s launch in Florida, Illinois, and Wisconsin. Oversaw strategy, real estate, construction, and marketing.