Formulating and executing a new corporate-wide go-to-market strategic plan to improve profits and gain market share through new and existing channels including big-box retailers, contractors, lumberyards, retail franchises, and specialty dealers. Data mining and creating new Power BI analytic models to develop new business intelligence insights, create corporate communications with automated dashboards, prepare for KPI performance management, manage incentives, and implement corrective actions.

Conceptualized globally integrated marketing strategies as well as pathways for sales to enter qualified markets and pursue innovative solutions across new ecosystems with new corporate partnerships. Crafted strategic directions through upstream marketing trend research including conducting Voice of the Customer insights, developed market and business cases based on data analytics, defined early stages of large development programs to discover latent solutions leading to disruptive innovations.

Defined and addressed use cases for big data evaluation by innovating the application of augmented reality and 3D virtual reality software (SaaS) and hardware throughout business lifecycles. Collaborated with IT, engineering, architectural firms, and construction companies to optimize client workflow and safety. Diversification into new markets was accomplished through the development of these new value propositions.

Augmented processes, products, services, and technologies. Client improvements were accomplished by creating and leading multidisciplinary consulting teams including innovation, legal, marketing, operations, product management, R&D, and sales. Coauthored two resulting patent submissions.

Launched two multimillion-dollar product lines on time and within budget. As Product Manager, I incorporated new design parameters through collaboration with cost estimators, engineering, operations, quality, risk management, and sourcing. As Project Manager, I directed testing for feedback, quality, and redesign.