Functional Skills

Business Planning
Market Research
Go-to-market Strategy
Digital Marketing / Advertising
Content Marketing
Voice of the Customer
Organizational Culture
Brand Strategy
Marketing Strategy
Growth Marketing

Sector Experience

Business Services
Consumer Goods
Media & Entertainment
Telecom
Travel & Hospitality

Languages

English
French

Experience

Rogers & Cowan PMK Marketing
Chief Strategy Officer
12/2016 - 2/2022
• C-suite executive serving as lead strategist for clients with over $200 billion in revenue, & generating 93% of company’s revenue growth over four years.
• Created transformational “first-ever” initiatives around results-driven programs, guiding products and brands into a more expansive consumer-first approach, preserving and restoring brand equity, navigating disparate stakeholders, building partners, and expanding opportunities for clients such as Verizon, Facebook, Girl Scouts of the USA

Windsor McKenna Marketing
Managing Principal
9/2009 - 12/2016
• Provided marketing strategy, partnerships strategy and execution, planning and execution for a diverse portfolio of national clients across disparate industries such as Academy campaigns, product launches and innovative consumer engagement approaches.
• Lead executive for a team of diverse staff across clients focused on online and offline marketing; linear and digital video; consumer product launches and scaling; with special emphasis on consumer acquisition, engagement, retention, & revenue

Quinn Emanuel Legal
Attorney
9/2009 - 1/2011
Litigation legal associate.

Walt Disney Company Marketing
Publicity & Marketing
4/2005 - 8/2006
National theatrical marketing and publicity.

MGM Studios Marketing
National Theatrical Special Projects
5/2004 - 4/2005
National theatrical marketing and publicity, with special projects.