Functional Skills

Business Unit Strategy
Product Strategy
Go-to-market Strategy
Digital Marketing / Advertising
Digital Experience Design
Growth Marketing
Leadership Development
Marketing Analytics
Marketing Mix Planning
Revenue Growth
E-commerce Implementation
Marketing Strategy

Software Skills

WordPress
WooCommerce
Shopify
PHP
Amazon Marketplace
Content Management Systems (CMS)
SEO
Stripe
Tableau
UI/UX Design

Sector Experience

Consumer Goods
Retail
Social & Public Sector
Technology

Languages

English
Hindi

Notable Clients

CVS Health
G4U Brands
GBS Global
Kaleidoscope
Sequoia Capital

Experience

eBiz Global Group Management Consulting
Principal Consultant
7/2016 - Present
Founding member of eBiz Global Group, a “new age” marketing consultagency that helps organizations with transformational strategies, plans and resources in the areas of marketing, digital and e-commerce. We help entrepreneurs as well as Fortune 500 brands scale in digital commerce.

Looking for a digital marketing or e-commerce consultant? Need help with building or managing a website or app? Need help creating a brand playbook, marketing collateral or pitch decks? Contact us today.
Sears Holdings Corporation Marketing
Chief Marketing Officer - Seasonal & Outdoor Living
11/2013 - 12/2015
Oversaw the marketing strategy, planning and execution for Seasonal & Outdoor Living businesses to drive revenue growth and profitabiity from in-store and online sales based on shopper insights, segmentation and marketing framework.
Sears Holdings Corporation Marketing
Chief Marketing Officer - Mattresses & Furniture
11/2013 - 12/2015
Responsible for developing marketing strategies across all traditional and di to acquire, retain and engage customers for the mattress and furniture division.
The J. M. Smucker Company Marketing
Head of Direct-to-Consumer, Digital, Social & E-Commerce
5/1999 - 11/2013
In this multi-faceted role, was responsible for the general management of the Consumer Direct, Digital Marketing and E-Commerce functions of the organization including all financials, sales, marketing and operations. This included oversight of e-commerce opportunities with pure-play (Amazon, etc.) and brick-and-mortar (Wal-mart, etc.) retailers, company’s online store, flagship retail store and catalog business. Also led digital strategy, planning and execution for over 30 brands.
WOMMA Corporate Strategy & Development
Member of the Board of Directors
1/2012 - 1/2013
The Word of Mouth Marketing Association (WOMMA) is the official trade association dedicated to word of mouth and social media marketing. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards and defining "best practices" for the industry. Elected for a three year term and served for one year only due to change in employment. Served as part of WOMMA'
The University of Akron Marketing
Web Manager
1/1998 - 12/1999
Managed the College of Business website and all related activities. Managed all content, creative and graphic design development including digitizing documents and images. Assisted in launching e-Learning initiative with online courses for students.
V Ships Inc Operations
Merchant Marine Engineer
11/1994 - 12/1997
In this international experience, worked with professionals from a wide range of nationalities, languages and cultures while traveling extensively across the globe.