Sector Experience

Automotive
Retail
Telecom
Transportation & Logistics
Travel & Hospitality

Languages

English
French
Fortune 500

Experience

Avis Budget Group Marketing
Marketing Director, EMEA & APAC
5/2016 - 3/2018
-Manage all brands in the group: Avis, Budget, Payless, Zipcar and all the local brands
-Manage all marketing activities across EMEA & APAC : Brand, Value proposition, Experience, Acquisition, Retention and Customer Insights
-Responsible for the Direct channel P&L which is the most profitable segment
-Lead mobility proposition for the group
Zipcar Marketing
VP Marketing & Product, EMEA & APAC
7/2013 - 5/2016
-Manage all marketing channels offline and online
-Define the product and customer experience
-Represent the voice of the EMEA and APAC customer with our US team
-Lead customer service teams to ensure the corret feddback loop back into the product and marketing teams
Expedia / Hotels.com Marketing
Sr Marketing Director, Global Mobile & EMEA
3/2011 - 7/2013
Global Mobile Marketing
-Manage Hotels.com Global Mobile campaigns in more than 50 countries and 35 languages
-Responsible for the Global Mobile P&L and Operations
-Lead mobile platform implementation cross functionally including alignment of all business units
Won the 2012 Marketing Excellence award for our mobile marketing camoaigns from Marketing society
EMEA responsibilities
-Lead the marketing strategy yearly planning cycle for the EMEA region
Expedia / Hotels.com Marketing
Senior Marketing Manager, France Benelux & Southern Europe
9/2010 - 3/2011
Global Project
-Leading NPS implementation at a global level at all touch points
EMEA responsibilities
-Lead the marketing strategy yearly planning cycle for the EMEA region
-Lead our Marketing Mobile development in EMEA : integrate our multi channel strategy with our new multi-screen strategy
Country Level responsibilities
-Manage the France & Benelux + Southern Europe regions with P&L ownership
Expedia Marketing
Marketing Manager – France, Denmark & Belgium
10/2008 - 9/2010
Managed 3 countries France, Denmark & Belgium on a daily basis
-Defined the individual overall strategy for the 3 countries over 3 years highlighting the gaps in terms of demand alignment
-Accountable for the P&L of the 3 EU countries
-Responsible for the development of the Hotels.com brand as well as all the marketing channels and operations (SEM, SEO, Offline, ...)
Shopzilla Marketing
Assistant of the SEM Director & Head of the French Market
8/2005 - 10/2008
Managed the Search Engine Marketing team (French, UK, German, Statistics teams) on a daily
basis
-Accountable for the European SEM team actions and decisions
-Responsible for the operational follow-up with the different US departments (Legal, Engineering, Product…)
-Responsible for the growth plan on the French market
Masai Management Consulting
Consultant
6/2004 - 8/2005
Worked on different management consulting projects:
- Cost optimisation for a company with efficiency targets
- Strategy for a company preparing for the open market
- Logistics optimisation for consumer goods company