Functional Skills

Account-Based Marketing (ABM)
Brand Strategy
Business Unit Strategy
Customer Segmentation
Digital Marketing / Advertising
Go-to-market Strategy
Industry Expertise
Inventory Management
Market Research
Marketing Mix Planning
Marketing Operations
Marketing Strategy
Project Management
Promotional Strategy
Strategy Development

Software Skills

Canva
Content Management Systems (CMS)
Dropbox
Drupal
Facebook FQL
Facebook login
Figma
G Suite
Google Surveys
MacOS
Mailchimp
Microsoft Office
Quickbooks
PowerBI

Sector Experience

Business Services
Healthcare
Life Sciences & Pharma
Transportation & Logistics
Travel & Hospitality

Notable Clients

Cencora
Exxon Mobil
Fraport
Genentech
Toyota Motors
Fortune 500

Experience

Self-Employed Management Consulting
Strategist and Consultant
7/2009 - Present
Collaborate with emerging and established brands on strategy development, marketing planning, and business transformation initiatives across industries. Translate customer needs into targeted and measurable tactics that elevate brand visibility, consistency, engagement, and growth. Lead brand marketing audits and creation of brand guidebooks to reinforce positioning and growth strategies. Clients include F100 pharmaceutical firms, high-growth startup brands, and creative marketing agencies.
Kimpton Hotels and Restaurants Marketing
Restaurant Marketing Manager
6/2018 - 4/2019
Shaped marketing communications strategy for Kimpton’s US / Canadian restaurant portfolio, developing branded assets for email, social, campaigns, and POS. Crafted a unique look and messaging for 40 resort restaurants, integrating bespoke local flavor while tying into Kimpton’s master brand appeal. Partnered with restaurants on campaign planning and content creation, building templated tools enabling onsite managers to recreate assets to brand standards.
Global Cynergies Sales
National Accounts Director
2/2016 - 4/2018
Built a portfolio of customer accounts, leveraging hotel relationships to secure favorable pricing for client / brand events, conferences, and tradeshows. Negotiated optimal contract terms and pricing, exercising an entrepreneurial approach to building new business and nurturing existing partnerships.
Pink Carrots Marketing
Global Account Director
7/2015 - 2/2016
Brought on to diversify the healthcare agency’s client roster via international accounts and new industries. Secured the first global hospitality account with the world’s largest airline caterer, building a team of strategists and serving as account lead. Shaped brand strategy across product portfolios to elevate customer experience and storytelling. Advised other agency accounts on English translation, localization, copy writing, and market-specific campaigns.
United Airlines Marketing
Manager, Brand Identity
4/2012 - 7/2014
Led efforts to overhaul global assets and create a unified brand presence across 400 airports, United office spaces, and digital channels. Translated new identity to markets around the globe with attention to cultural nuances. Strategized with vendors to adapt new brand standards to the uniform program impacting over 85,000 team members worldwide.
United Airlines Marketing
Brand Manager, Partners
3/2011 - 4/2012
Steered a full rebrand of global partner marketing assets following United and Continental Airlines merger. Transitioned all external partner visuals bearing the United logo (hotels, rental car kiosks) to new brand identity, working with 50+ internal groups, sales teams, and vendors. Launched the United Shop e-commerce platform offering branded merchandise to employees and fans around the world, setting up regional distribution centers to minimize shipping costs.
United Airlines Marketing
Analyst, Marketing Loyalty
2/2010 - 3/2011
Managed successful acquisition and retention marketing campaigns to expand the MileagePlus loyalty program. Leveraged segmentation strategies to create scalable, customizable email campaigns reaching over 8M MileagePlus and United Lounge customers in 11 languages.
Southwest Airlines Marketing
Manager, Partnership Marketing
5/2005 - 7/2009
Twice promoted from Revenue Analyst to Manager of Brand Performance (2007) and Manager of Partnership Marketing (2008).