- Promoted to manage Walmart Marketplace for North America and Canada within six months
- Drive strategy on Walmart Marketplace by managing P&L, optimizing campaigns, coordinating promotions, and leading key initiatives for tent-pole events
- Lead cross-functional teams in delivering optimized content for new CPG product launches, driving a 22% increase in sales compared to previous launches. Enhancing Walmart 1P and 3P content quality by 45%, boosting sales and online visibility
- Analyze retailer reporting and performance metrics to deliver actionable insights that improve the customer experience and increase engagement on Claire's PDPs
- Manage Amazon and Walmart Marketplace orders, ensuring seamless inventory flow and on-time delivery, leading to significant operational efficiency improvements

- Achieved revenue forecasts within 2% by using in-house sales tools and data-driven business plans tailored to individual objectives
- Led dynamic marketing campaigns for diverse clients, conducting business reviews to ensure alignment with objectives and consistently surpassing expectations
- Analyzed sales data to make strategic adjustments, boost campaign performance, capture market opportunities, and integrate customer feedback for ongoing improvements

- Promoted to build and execute performance marketing and social media campaigns, deploy a holistic review seeding strategy, and conduct all digital analytics and corresponding reporting
- Conceptualize and launch highly targeted campaigns to drive customer acquisition and repeat purchases, resulting in an 18% increase in engagement and 23% sales growth
- Manage and track a $3M advertising budget at key retailers, Amazon, Wayfair, and Walmart, delivering incremental sales growth and 5X ROI

- Developed and refined KPIs and framework aligned with content benchmarks to retailer standards resulting in improved enterprise digital shelf score by 600bps
- Created and executed a comprehensive review seeding strategy to maximize product visibility and drive sales in the digital marketplace by increasing product review counts by 607%
- Analyzed and reported monthly performance metrics for online product pages

- Enhanced and crafted compelling, interactive marketing content for social media platforms, blogs, and email marketing campaigns to drive engagement and brand awareness
- Executed targeted marketing strategies on LinkedIn and Instagram to promote wholesale services to diverse cosmetic brands, resulting in increased brand visibility and customer acquisition
- Spearheaded successful onboarding of two new wholesalers within the initial month of joining Pretty Lane, bolstering the company's distribution network and fostering business growth