Functional Skills
Go-to-market Strategy
Content Marketing
Content Strategy
Product Marketing
Marketing Mix Planning
Marketing Operations
Marketing Strategy
Software Skills
Google Analytics
WordPress
Sitecore
Hubspot
Asana
Salesforce
Sector Experience
Business Services
Financial Services
Retail
Social & Public Sector
Technology
Top Consulting Firms
Experience
Catalant Technologies, Inc.
Marketing
Senior Director & Head of Marketing
1/2023 - 6/2023
Promoted to lead the marketing function in January 2023. Reporting to the CEO and founder.
Executed several operational improvements in Q1 including team structure and reporting cadences. Built a dashboard to track marketing influence among key sales segments (enterprise, mid-market, growth) and delivered 150% to goal in Q1.
Ran an Executive Strategy Summit in April that surpassed meeting and pipeline goals and became ROI positive in 35 days.
Managed a marketing team of 4 direct reports and 3 indirect reports.
Managed an annual marketing budget of $500K.
Executed several operational improvements in Q1 including team structure and reporting cadences. Built a dashboard to track marketing influence among key sales segments (enterprise, mid-market, growth) and delivered 150% to goal in Q1.
Ran an Executive Strategy Summit in April that surpassed meeting and pipeline goals and became ROI positive in 35 days.
Managed a marketing team of 4 direct reports and 3 indirect reports.
Managed an annual marketing budget of $500K.
Catalant Technologies, Inc.
Marketing
Director of Content Marketing
1/2022 - 1/2023
Built Catalant's content marketing function, with one full-time senior content marketing manager and one freelance writer.
Built content strategies that met the diverse needs of key sales segments - Enterprise, Private Equity, Consulting, Mid-Market, and Growth. Led several cross-functional initiatives to drive awareness and interest in our enterprise offering - including a new homepage targeting enterprise executives and creating mid-funnel assets needed by sales and customer success teams.
Ran an organic SEO pillar page strategy that increased traffic to Catalant’s blog by 5x in 1 year.
Built content strategies that met the diverse needs of key sales segments - Enterprise, Private Equity, Consulting, Mid-Market, and Growth. Led several cross-functional initiatives to drive awareness and interest in our enterprise offering - including a new homepage targeting enterprise executives and creating mid-funnel assets needed by sales and customer success teams.
Ran an organic SEO pillar page strategy that increased traffic to Catalant’s blog by 5x in 1 year.
Intricately, Inc.
Marketing
Head of Content Marketing
11/2020 - 12/2021
Intricately (acquired by HG Insights) was a Series A data platform that powers cloud sales and marketing. The platform gives marketing and sales teams a view into the adoption, usage, and spend of cloud infrastructure to predict revenue opportunities.
Managed and executed a full-funnel, multi-channel content strategy to drive demand and conversion among ABM accounts.
Published monthly Cloud Market reports in H1 2021 that contributed to over $3M in sales pipeline among key accounts. These reports were read by 100% of opportunities that closed in H1 and were shared on average 8x within each company.
To meet increasing demands of the business, doubled content production mid-Q3 to deliver 2X qualified opportunities in half the time, totaling $1.87M of new in-quarter pipeline.
Worked directly with sales reps to create custom content assets and messaging for key accounts.
Managed and executed a full-funnel, multi-channel content strategy to drive demand and conversion among ABM accounts.
Published monthly Cloud Market reports in H1 2021 that contributed to over $3M in sales pipeline among key accounts. These reports were read by 100% of opportunities that closed in H1 and were shared on average 8x within each company.
To meet increasing demands of the business, doubled content production mid-Q3 to deliver 2X qualified opportunities in half the time, totaling $1.87M of new in-quarter pipeline.
Worked directly with sales reps to create custom content assets and messaging for key accounts.
LOGMEIN, INC.
Marketing
Various Content and Product Marketing Roles
12/2014 - 11/2020
LogMeIn (Now GoTo) is a top 10 global SaaS company. The UCaaS Business Unit includes voice and collaboration products used by millions of global customers.
Manager, Content Marketing, GoTo Portfolio. April 2019 – November 2020:
Developed messaging, content strategy and content creation for a $670M portfolio of products with 28M monthly users. Elevated GoTo's thought leadership strategy as the business expanded from collaboration products to a UCaaS Suite. Ran a 3-month executive blog series that drove 400K targeted impressions and a time-on-page of 3x benchmark. Developed a GoTo blog and GoTo resource center that simplified content discovery for prospects and customers.
Earlier Roles, from 2014-2019:
-Senior Product Marketing Manager
-Product Marketing Manager
-Marketing Programs Manager
Manager, Content Marketing, GoTo Portfolio. April 2019 – November 2020:
Developed messaging, content strategy and content creation for a $670M portfolio of products with 28M monthly users. Elevated GoTo's thought leadership strategy as the business expanded from collaboration products to a UCaaS Suite. Ran a 3-month executive blog series that drove 400K targeted impressions and a time-on-page of 3x benchmark. Developed a GoTo blog and GoTo resource center that simplified content discovery for prospects and customers.
Earlier Roles, from 2014-2019:
-Senior Product Marketing Manager
-Product Marketing Manager
-Marketing Programs Manager
Parthenon-EY
Marketing
Senior Associate, Marketing Specialist
9/2012 - 12/2014
Led content creation & thought leadership initiatives for practice area leaders
Built alumni website portal & executed related events
Built alumni website portal & executed related events
Zmags Corporation
Marketing
Marketing Coordinator
12/2011 - 6/2012
Blog, social media, and events execution