Developed and executed comprehensive digital media strategies that aligned with client objectives and goals. Managed monthly media budgets of $100k to $1M, across many media platforms, like Google, Meta, Microsoft and more. Analyzed market trends and the competitive landscape to uncover opportunities and address challenges, including implementing new media and tool partners, AI & automation. Managed and mentored a team of account managers that ranged from junior to senior members of the team. Acted as the primary contact for major clients, ensuring exceptional service and satisfaction. Prepared and presented detailed performance reports, ROI analyses, and improvement recommendations. Established a reputation as a thought leader in digital media by staying ahead of industry trends and best practices. Received recognition with a peer nominated award for employees who promote Tinuiti's Core Values.

Manage 50+ brands across retail, CPG, and travel verticals to develop and support eCommerce and cross-channel marketing. Understand client goals to provide strategy and recommendations required to leverage Curalate's commerce platform effectively. Use data and analytics from Curalate's commerce experiences to recognize opportunities of growth or change of strategy. Collaborate with internal product, development, and support teams to enhance needs of clients. Develop deep client relationships and partner closely with Client Partners to grow the Curalate footprint across the client organizations

Partner with sales team and project managers to determine growth and efficiency opportunities of existing accounts, which include BMW, Prudential, Toy'sRUs Land Rover and Jaguar. Consult clients on best practices to build successful digital campaigns to engage consumers with relevant information Managed $5.1 million in expected PointRoll revenue in 2015. Managed Prudential account during growth of 300% in revenue for PointRoll. Scope new projects to provide clients with profitable cost estimates and timing during the initial phases of a campaign. Conduct creative analysis and reporting pulls to offer clients campaign performance and suggestions for improvement. Mentor new team members during the initial months of their employment to ensure their rapid growth and progress.