Functional Skills
Project Management
Investor Relations
Go-to-market Strategy
Digital Marketing / Advertising
Content Marketing
Customer Segmentation
Market Mapping
Competitive Landscaping
Communications
Software Skills
Asana
Figma
Canva
Microsoft Office
Netsuite
Salesforce
Trello
Microsoft PowerPoint
Microsoft Excel
Microsoft Word
Sector Experience
Aerospace & Defense
Healthcare
Manufacturing
Technology
Telecom
Experience
Cloudera
Management Consulting
Crisis Communications
3/2020 - 6/2020
Built a proactive and reactive cultural resiliency program to strengthen trust at the onset of the COVID-19 crisis. Shaped CEO narratives to be forward-looking and constructive, in spite of uncertainty. Designed a manager communication program to strengthen the integrity of 2,500 employees around the world.
Sandvik
Management Consulting
Strategic Communications
4/2018 - 3/2020
Lead the brand development for the Head of Innovation to develop a new business unit responsible for launching a new "spin-off" IoT product. Collaborated across 5 countries and 10 business units to develop the marketing & brand, sales training, GTM. Supported the team in raising $20M internally to support our strategic roadmap.
LeMond
Management Consulting
Strategic Communications
10/2016 - 4/2017
Reported to the CEO and science & management teams to develop a 6-month corporate communications strategy to accelerate a $50M investment and early sales for the first production run with BMW.
Scanadu
Media & Communications
Head of Communications
10/2013 - 1/2016
● Reported to the CEO and CMO across investor relations, PR, marketing, and community growth
● Managed communication for the world's largest digital clinical trial with a 95% enrollment rate in 3 months
● Lead storyteller for our 2-year $10M Tricorder XPrize competition (placed 3rd)
● Led crisis communication response during a 12-month product delay resulting in less than a 5% return rate
● Partnered with our PR agency, resulting in 30K mentions across WSJ, New York Times, Fast Company, Wired
● Managed communication for the world's largest digital clinical trial with a 95% enrollment rate in 3 months
● Lead storyteller for our 2-year $10M Tricorder XPrize competition (placed 3rd)
● Led crisis communication response during a 12-month product delay resulting in less than a 5% return rate
● Partnered with our PR agency, resulting in 30K mentions across WSJ, New York Times, Fast Company, Wired
Cloudwords
Media & Communications
Global Marketing Director
1/2011 - 1/2013
● Reported to the CEO, developed and executed our B2B SaaS marketing and investor communications
● Responsible for demand generation strategy leading to a 15% increase in qualified leads
● Managed 3 agency relationships resulting in category leadership within 2 years
● Forged a relationship with the founders of the open-source web content platform
● Event-based lead acquisition strategy that led to a 500% ROI on a $5,000 investment
● Responsible for demand generation strategy leading to a 15% increase in qualified leads
● Managed 3 agency relationships resulting in category leadership within 2 years
● Forged a relationship with the founders of the open-source web content platform
● Event-based lead acquisition strategy that led to a 500% ROI on a $5,000 investment
Quantivo
Marketing
Senior Marketing Manager
10/2009 - 10/2011
Managed PR & AR relationships that in resulted in the placement of Gartner's Magic Quadrant for "Big Data"
● Re-orchestrated our marketing automation and sales funnel leading to 20% increase in sales
● Responsible for all content development including investor relations, copywriting, and marketing materials
● Re-orchestrated our marketing automation and sales funnel leading to 20% increase in sales
● Responsible for all content development including investor relations, copywriting, and marketing materials