• Product lead for redesign of Lee digital web and app experiences of over 75 local newspapers
• Implementing agile development processes from project intake and triage through development, testing, and monitoring.
• Product lead and executive interface for the redesign of digital acquisition and account management transactions.
• Developing digital AB testing strategy including vendor evaluation, test strategy, test implantation and analytics.

• Leading online conversion optimization to enhance online customer acquisition for subscription products on TheStreet increasing marketing landing page CTR by >100% and increasing sales per day by >200%.
• Developed strategy, testing, and implementation plans to increase online conversion for TheStreet.com subscriptions. Developed content and engagement strategy. Defined landing page a/b testing, user testing, and surveys roadmaps.
• Leading testing of AI driven ad placement on site

Online customer acquisition product director that redesigned/redeployed and led the ongoing solution development for dynamic new customer acquisition and account management platforms, which have created a powerful new digital customer experience and are dramatically improving online sales conversions and call center deflection for SiriusXM.
• Built the team that pushed digital transactions to become over 60% of sales and account management interactions resulting in $300 million in annual sales by LTV. Created user storied to integrate front-end systems with Stripe.
• Completely revamped the mobile Ecommerce user experience, boosting sales conversions by over 30%, to date and owned the online sales budget.
• Data-driven product lead who introduced new functions, leveraging AI, CRM, analytics, marketing automation, and tagging and tracking systems to optimize customer experience and customer acquisition.
• Directly crafted the end-to-end roadmap for moving prospective customers to be

Orchestrated the Flash Wireless Frontend Web Self-Care transition to a high performance, SAP Hybris Ecommerce platform, for a Mobile Virtual Network Operator (MVNO) offering T-Mobile, Verizon, and Sprint products/services across the United States and Puerto Rico.
• Fully owned the Online Self Service program's strategic vision, while reporting to and securing approval from the Executive team for the program roadmap.
• Identified and prioritized projects that made the greatest impact on key performance indicators (KPI) across all areas of customer experience.
• Communicated business requirements and created synergy with analysts, UX designers, etc., to maximize product development and delivery.
● PROFESSIONAL EXPERIENCE, Continued

Led cross-functional teams to integrate Oracle’s ATG Ecommerce platform with Sprint’s existing retail systems to establish a dynamic new “Buy Online/Instore Pickup” function and create the digital platform for Sprint’s Next Generation Store.
● The new “Buy Online/Instore Pickup” brought in 50K+ orders per month, with a Sprint.com Store Locator tool driving 1M+ online visits to stores and setting up 60K+ online appointments per month.
● Additionally, leveraged Jive and BazaarVoice as integral components within Oracle’s ATG Ecommerce platform, to provide customer community and satisfaction ratings/reviews.
● Utilized TeamSite, Sprint’s enterprise content management system (CMS) to deliver an array of powerful new digital marketing assets for the Next Generation Store platform.
● Initiates Sprint’s social media program in the form of product ratings and reviews and user forums to generate customer trust and loyalty. After a year this functionality was fully integrated into Sprint.com.

Project managed the successful rollout of a 3rd party payroll system for the United States government's Department of Health and Human Services' (HHS) HRSA Scholars Program.

Spearheaded the development/delivery of a high-functioning reporting database, highlighting daily, weekly, and monthly sales metrics, for both digital and telesales channels, which offered accurate models to forecast gross & net activation/deactivation rates, as well as other key sales analytics.
• Recommended/executed a series of changes that decreased customer deactivations, slashing churn by 50% in two years.
• Collaborated with IBM Global Services to introduce a CISCO ICM call routing solution, that substantially cut customer wait times and increased telesales operational efficiency, to more effectively route 8M+ telesales calls to 10 international vendors.