Functional Skills
Communications
Project Management
User Experience Design (UX)
Integration Management (IMO)
Leadership Development
Digital Experience Design
Software Skills
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Creative Cloud
Figma
G Suite
MacOS
Microsoft PowerPoint
Microsoft Word
Certifications
UXCUser Experience Certification
Sector Experience
Business Services
Healthcare
Real Estate
Social & Public Sector
Technology
Experience
SELBERT PERKINS DESIGN
Design
Senior Project Lead/Designer
1/2022 - 1/2023
Los Angeles / Chicago / Boston 2022 – 2023 Project lead and principal designer of higher-education and civic projects. Designed wayfinding strategies and placemaking elements for complex exterior and interior environments. Designed detail designs of complete signage systems. Applied UX best practices to project analysis. Promoted and integrated of client brand and signage standards. Built comprehensive design development presentations communicating concept and process to architectural teams and clients. Key projects at Columbia University School of Medicine, Lehigh University, Wyss Institute at Harvard University, and City of Saco, Maine
Coursera.org
Design
Senior Design Systems Specialist Consultant
1/2020 - 1/2021
Worked collaboratively with colleagues on Coursera's global creative teams. Designed UI assets for Coursera's evolving design system and action sequences for their websites. Advanced design system integration and best design practices to enhance overall user experience.
Roll Barresi & Associates
Design
Signage and Wayfinding Systems Designer
1/2017 - 1/2019
Lead designer, supporting designer, and project administrator for this nationally recognized environmental graphic design firm. Designed wayfinding strategies for complex exterior and interior environments. Created large scale sign systems. Interpreted and applied client brand standards. Conceptualized, developed, and produced experiential narratives. Built comprehensive design development presentations delivered to architectural teams and clients. Produced detail drawings, contract documents, and fabrication specifications. Key projects at Wellesley College, Wentworth Institute of Technology, Harvard Business School, City of Boston, and the Soldiers' Home of Chelsea, Massachusetts.
Tufts University
Design
Senior Art Director, Communications & Marketing
1/2011 - 1/2016
Influenced all areas of design and communications. Led a university-wide rebranding effort bringing clarity, structure, and revitalization to a 10-year-old visual identity. Defined co-branding and venture branding standards. Developed visual standards for Tufts digital properties and digital assets for university initiatives, Tufts schools and institutes. Rebuilt Tufts Marketing Communication’s external design resources by introducing new designers and firms. Created an inclusive forward-thinking design culture by forming positive relationships and bridging programs. Mentored and supported communications staff university wide. Design for individual Tufts schools, departments, institutes, and programs with a lead role in over 300 communication and marketing projects.
Lee Allen Kreindel/Designer
Design
Principal/Lead Designer
1/1991 - 1/2011
Visual communication and design consultant. Leading creative direction, project management, design, and production of highly effective visual communications. I create visual identities, branding, messaging, printed, digital, and experiential design for clients spanning business sectors. Nationally honored and published for excellence in communication and design.