Functional Skills
Post-Merger Integration
Market Research
Go-to-market Strategy
Content Marketing
Secondary Research
Market Mapping
Customer / Vendor Calls
Industry Expertise
Competitive Landscaping
Communications
Sector Experience
Consumer Goods
Financial Services
Industrials
Technology
Travel & Hospitality
Fortune 500
Experience
Prophet
Marketing
Freelance Strategist
10/2019 - 5/2022
Various brand positioning, EVP, architecture, and communications projects
Leidos
Marketing
Brand Refresh Consultant
6/2021 - 12/2021
Having previously created the Leidos brand as part of Interbrand 8 years prior, the client reached out for freelance assistance with a positioning refresh
Hot Paper Lantern
Marketing
Freelance Strategist
1/2021 - 4/2021
Creating a new brand positioning for a 100+ year old US industrial company shifting to a technology platform through international acquisition
Publiq
Marketing
Freelance Strategist
4/2020 - 1/2021
Client lead for multiple re-brands, from positioning through identity & messaging
ClarkMcDowall
Marketing
Freelance Strategist
8/2019 - 12/2019
Various project work from CPG brand extension to travel & hospitality rewards program revamp
Interbrand
Marketing
Senior Director Global Brand Engineers
9/2012 - 7/2019
Ran international team servicing Nissan brand & marketing through customer experience & digital transformation
Siegel & Gale
Marketing
Group Strategy Director Middle East
5/2010 - 9/2012
Ran the strategy team servicing clients in all sectors across the MENA and parts of Europe. Built practice and process, hired and trained staff, managed all active projects