• Strategic planning and market analysis for a global blockchain company Analyzed market trends, compliance requirements, and competitive landscapes, leading to new product launches generating over $5M in annual sales. Developed and implemented tailored business strategies, resulting in a 25% increase in revenue and a 20% reduction in operating costs within the first year
• Spearheaded Go-to-market and business transformation strategies for a global fine art company Led a team of consultants from Deloitte for the creation of an e-commerce go-to-market strategy including pre-launch planning, advertising, and recruitment of vendors, sellers, and buyers for a global online auction platform. Developed and implemented an omnichannel go-to-market strategy using historical price fluctuation data to forecast future revenue streams for a constantly changing market scenario, resulting in a 12% top-line increase YoY
• Led the lifecycle of go-to-market efforts for a top global blockchain company

Abridge Consulting – a web3 strategy consulting firm that helped multiple clients with GTM, organizational, blockchain development and operational solutions
• Analysed regulatory landscape and compliance requirements for blockchain solutions across GCC countries, ensuring seamless market entry for clients
• Spearheaded a comprehensive market entry strategy for a startup in Dubai, encompassing feasibility analysis, competitor landscape mapping, financial modeling, and operational design – leading to a successful launch and exceeding first-year revenue targets by 20%
• Led the lifecycle of go-to-market efforts for dApps, Infra, AI-based PaaS and SaaS products and cloud security, defining business strategy and acting as a trusted advisor to partners throughout the entire journey of identifying new opportunities, developing capabilities, and delivering customer success through business cases
• Collaborated with cross-functional teams across geographies to develop successful go-to-marke

• Advised founders and influenced optimizing operations and increasing revenue, resulting in a 15% reduction in expenses and a 25% increase in revenue over the course of six months
• Collaborated with cross-functional teams to launch a successful marketing campaign that resulted in a 30% increase in customer acquisition and retention rates. Recommended adjustments to the company's casino pricing model based on market research, resulting in an additional $25K per month in revenue
• Conducted an internal audit of company processes, AML/KYC requirements, and dev ops and identified inefficiencies that were costing the business $47K per year. Developed and implemented new strategies to streamline workflows, reducing costs by 40% by integrating cloud solutions while maintaining productivity levels.

• Developed a new web3 gaming studio, consulting service, metaverse labs and blockchain development services
• Delivered various web3 partnerships, products/protocols ranging from NFT marketplaces, AMM's, blockchain games, non-custodial wallets, and smart contracts on both Solana/Rust, and Cosmos/Tendermint-based ecosystems
• Presented at industry conferences in Dubai and Riyadh on the potential of web3 for various sectors in the Middle East, shaping thought leadership and driving market adoption
• Developed partnerships with key web3 stakeholders in the Middle East, including VCs, incubators, and government agencies, fostering access and growth opportunities for clients

• Accountable for developing and executing robust go-to-market, operational, partnership and business strategies forvarious DeFi and NFT protocols/ecosystems and growing user base from private beta to public main net
• Project management as a service managing all aspects of a web3 product development and launch requirements including tech requirements, tech team management, legal team, marketing, and community
• Formulation and implementation of key strategies and initiatives that include the creation of new product categories, make Vs buy decisions, pre-launch planning, and a deliberate community development focus that would enable brands to improve recall, revenue, and product placement with various channels

• End to end ownership of a newly developed crypto wallet platform including ideation, sales strategy, EVM selection, Blockchain protocol evaluation, go-to-market strategy, market gap analysis, user acquisition, legal and regulatory
• Develop digital money movement strategy and roadmap and serve as a thought leader on future-focused products
• Developed strategic partnerships with web3 VC's, joint ventures, alliances as well IP licensing opportunities

• Created and implemented a corporate turnaround mandate and go-to-market strategies including an omnichannelstrategy using historical price fluctuation data to effectively forecast future revenue streams for a constantly changing market scenario resulting in a 12% top-line increase YoY
• Led a team of five consultants from Deloitte for the creation of an organisational change strategy aligned with operational effectiveness through implementation of impactful operating and corporate governance models
• Drove the annual planning process and operating framework for upcoming corporate initiatives through strategic directives in compliance with legal, corporate governance and corporate risk management metrics

• Planned and implemented advertising and branding campaigns along with customer delighting programs to improve customer experience and retention of loyal UHNWI customers. New customer acquisition rate grew +7%
• Employed analytical skills to create a product pricing model for retail, markdown, and non-performing stocks to improve brand ROI and sell-through performance as a
● age of GMV
• Created market expansion strategies by actively engaging the marketing and retail channel partners and vendors that led to an increased point of sales revenues by 18% YoY

• Handled all aspects of the role including brand management, retail channel expansion, Go-to-market strategy, budget planning and forecasting, scope and constraints, cost tracking, risk vs return and succession planning
• Led a team to turnaround and restructure an underperforming store within three months to increase revenues (from US$ 2.3Mn to US$ 2.7Mn) and improve loyal customer retention (+15% YoY)
• Created, tested, and implemented a standardised operating procedure guide alongside industry best practices on daily store operations aiming at improving operational effectiveness, communication channels and escalation matrices

• Managed and achieved all top line and operating results for west India by forging strong working relationships with key strategic partners within the APAC and EMEA market
• Developed and implemented market entry strategies turning a new entrant into a market leader within two years
• Created, tested, implemented, and maintained a standard operating procedure module at a market level (Southeast Asia) to streamline and improve daily store operations