Experience

Siftly Media & Communications

Chief Client Officer

1/2019 - Present

Completely overhauled SIFTLY go-to-market plan quickly at COVID onset to meet market demand.
Built a team from 1 to 12, developed and executed outreach playbook for agency and brand-side engagements.
Lead all external touchpoints (e.g., PR, media incl. search/social/display, events, content, video, and client relationships).

---

RAPP Marketing

Managing Director

1/2018 - 1/2019

Managed cross-functional agency departments to develop strategic recommendations to achieve client brand goals. Worked closely with client marketing teams to determine objectives, confirm positioning, strategies, media mix and budget. Provided input in agency to enable creative and media personnel to build solid, actionable plan consistent with client objectives.

---

Centron Marketing

Managing Director

12/2015 - 12/2017

Built out Centigration – a brand-centric strategic account planning practice that brings together synergistic disciplines to help build a cohesive and optimally effective brand strategy. Offer strategic planning and digital collaboration across all Centron divisions and clients. Won MedAd News Agency of the Year in 2016

---

Wavemaker Media & Communications

Managing Director

12/2014 - 12/2015

Responsible for overall health of Search & Social businesses within MEC, a team comprising of over 90 FTEs in New York City, St. Louis and San Francisco. Responsible for achieving revenue and target margin objectives, developing the practice’s strategic plan and selling in new data-driven ideas that leverage advanced technologies and digital media to build strong ties between consumers and brands.

---

Epsilon Data Science / Analytics

VP/General Manager

12/2010 - 12/2014

Cast into leadership positions across agency due to versatility, client relationships and core expertise amid an evolving corporate acquisition environment.

---

CDM New York Marketing

VP - Digital Strategy

12/2008 - 12/2010

Developed and led go-to-market multichannel strategies for leading pharma and health science brands in HCP/DTC audiences. Developed and executed RM Excellence programs brands and workshop training for agency partners

---

NewYork Presbyterian Management Consulting

Senior Director

12/2007 - 12/2008

Year-long consulting engagement. Developed national and global marketing campaigns and strategies focusing on reputation building and increased patient access. Team lead for all online advertising and media planning including social media. Optimized client/product visibility on search engines via SEO and SEM campaigns.

---

CIT Marketing

VP - Interactive Marketing

12/2003 - 12/2007

Developed B2B & B2C multi-channel marketing campaigns and strategy. Led online advertising and media planning including social media, SEO/SEM campaigns and budget setting. Responsible for award winning ad and brand campaigns yielding stronger SOV and sales leads. Extensive work managing international teams, creating & enforcing budgets, and interfacing with C-suite stakeholders.

---

Japan Exchange Group Other

International Relations Coordinator

7/1994 - 7/1997

Worked in education and international relations in a Tokyo suburb teaching English and later community development and tourism.