Lead redesign and act as journey owner of Citi’s online travel agency (OTA), to provide customers with an easier booking experience and increase online redemptions, while decreasing phone calls to customer service. In its first month post-launch, the conversion rate for hotel bookings increased 20% vs. the month prior to launch

Created site strategy and plans for A/B testing on AIG.com. Collaborated with tech team to implement tests. Monitored and analyzed results and provided recommendations to Chief Marketing Officer. Recommendations improved click-through rates and reduced bounce rates

Developed strategic marketing plans for CribRater initiatives, including but not limited to, marketing automation, search/ SEO, and content development
Collaborated with CEO to create go-to market strategy and identify key landlords as potential clients
Conducted user research, analyzed feedback, and collaborated with tech team to create user journey and wireframes for mobile app

Responsible for multi-channel marketing campaigns for cross-sell and up-sell of small business products
Collaborated with stakeholders in a highly matrix environment, as well as external agencies, to influence key decisions

Created Despaña's website, eCommerce prototype, and comprehensive product listing. Wrote product description copy for over 500 products, developed an inventory classification system that links to the warehouse, and collaborated with developers to determine the website’s look and feel

Created content and built brand image through rich stories and photography of the Spanish winemakers, their wines, and wine-producing regions of Spain for company's website and marketing collateral for winemakers
Collaborated with CEO to conduct consumer research for re-branding and label re-design of three top-selling wines
Identified and secured 8 key accounts (bars and restaurants) in New York City, including Michelin-rated establishments, for coveted by-the-glass

Collaborated with and represented key stakeholders from an array of business units and senior management to automate reporting process to enable 24-7 reporting and increased accuracy by 15%
Interviewed senior managers, participated in meetings to drive department’s planning process for spin-off. Created and wrote program tutorials, project management tools, and templates based on interviews, and incorporated feedback into final deliverables, resulting in a department that was IPO-ready