I started the company as a response to seeing organizations struggle to rise above the noise in the ever-increasing competitive market. I want to both demystify and change the definitions of “strategy”, “success”, “digital storytelling”, and “thought leadership”.
Services provided: prodrticals marketing, digital storytelling, sales enablement programs, growth and digital marketing.

Hired initially to build the Product Marketing group to accelerate the company’s growth; asked to play several acting roles in product management, digital marketing, and sales operations for both enterprise and higher education verticals. Acting CMO during the CMO’s extended absence.

Hired to build the product marketing group and to support Claro Enterprise Solutions' fast growth.. Established the tools, processes, and hire the product marketing team. Developed the sales strategy for direct and channel sales teams. Implemented a sales enablement program.

Developed and executed global demand generation campaigns for AWS targeting the developer audience and reaching over 11,200 registrations for webinar campaigns. Led awareness and ABM campaigns, sales enablement programs and marketing automation for large cybersecurity companies, AWS, Azure, and GCP.

Hired to lead the business expansion in the enterprise space, with a focus on the insurance industry. Built the needed infrastructure to support fast growth (processes, tools, playbooks, reporting). Successfully launch the company’s first Entreprise product with over $50k in MRR with over 70% pre-paid annual contracts. Planned and launched ABM campaigns and associated assets.

Held various roles that led to:
- Radical transformation of the product portfolio to support a digital electric grid, help clients navigate the digital transformation journey, develop and recommend long-term product strategy and new offerings.
- Changes in the company’s product development direction towards AI/ML, open-source technology, containerization, immersive AR/VR, and allowing for third-party development on a new, App Store-like platform.