• Orchestrated a comprehensive brand redesign, including a new name and image, optimized the media mix to reduce Customer Acquisition Cost (CAC) by 30%, and enhanced customer acquisition and retention strategies, significantly strengthening the brand's market position and customer base.

• Led Hive Capital as a search fund, a unique investment vehicle focused on raising capital from institutional investors to identify, acquire, and manage a single small to medium-sized business, where I spearheaded the capital raising, evaluated potential acquisition targets, and negotiated LOIs, showcasing strategic acumen in aligning efforts with our investment thesis without concluding an acquisition.

• Spearheaded initiatives to incubate and scale corporate start-ups including the launch of an e-commerce platform for AB InBev designed to help Mexico's mom and pop shops streamline their inventory management
• Optimized marketing strategies of Fortune 500 companies to enhance acquisition and retention strategies

• Developed internal strategy team to acquire and sustain long-term partnerships with key clients in a scalable way
• Drive growth by managing existing accounts and developing new business opportunities in global markets.

• Launched High Potential SMB direct mailing pilot by coordinating the development of a landing site, aligning sales
teams, and segmenting leads in order to reach 25,000 potential advertisers.

• Designed integrated digital marketing strategies for over 40 clients, including Wal-Mart, General Motors, Ford, Nestle, Unilever. Analyzed digital marketing goals and implemented search and display campaigns, suggesting lists of keywords and ad copy, to achieve brand awareness, loyalty, engagement, and conversion-driven objectives. Achieved team's annual revenue target of US $8 million.

• Generated marketing plans with budget of US$18MM for Downy. Developed campaigns to generate awareness, trial, and improve in-store presence for the brand. Increased market share by 10% in 1 year.
• Devised new pricing strategy across the brand portfolio to recover profitability; created value promotions in high frequency stores and self-service chains to offset expected volume loss. Increased sales by 14% in one year. Assistant Brand Manager, In-store Marketing (Gillette, Duracell, Crest and Oral-B)
• Designed in-store marketing initiatives that addressed each brand's purchase barriers; optimized displays, point of
purchase advertising, product demonstrations to drive incremental sales; expanded coverage to 3000 stores, clubs and
pharmacies nationwide; achieved record market shares for Duracell, Gillette disposables and Crest (53.7%, 15.7%, 16% respectively). Marketing Intern, Laundry Brands (Ariel)
• Launched new pack sizes for Costco and Sam's warehouse clubs based on market r