Reporting to the CEO, hired to accelerate the growth of the start-up business and develop a strategic five year plan to prepare for series A funding and beyond. Responsible for all corporate and marketing communications, product marketing, investor relations and business development.
Key Achievements:
• Developed new messaging framework, including value proposition and messaging for the company and solutions, based on market, competitor and customer analysis
• Selected and managed a brand agency to execute a complete rebrand of the company, including re-naming, in under 6 months
• Transitioned the company from outbound, event-based strategy to content-led inbound marketing, achieving over 270% increase in inbound leads in the first year. Implemented HubSpot solution to manage this process
• Developed and implemented new corporate website, grew traffic by over 450% in six months, significantly reduced cost of acquisition and increased conversion rates by 3x

Reported to the CMO, was hired to develop and lead the go-to-market plans in Europe and build a strategy to establish a presence and drive significant growth in a new market for a US company, working closely with the divisional marketing and sales VPs at corporate headquarters.
Key Achievements:
• Managed market and competitor analysis to identify primary target markets by geography and segment, agreed market sizing and growth targets with CEO and President of sales & marketing
• Exceeded bookings growth targets every year, achieving 35-45% YoY average growth across core products
• Developed an integrated marketing strategy to grow brand awareness in key markets through digital, PR, events and partner marketing. Successfully positioned the company as a thought leader in technology for our industry
• Set and exceeded lead generation targets for Europe required to achieve revenue growth results, through both digital and inbound campaigns, outbound email campaigns, and content mark

One of two Directors, hired to launch a startup SaaS business with an event management solution focused on the large corporate B2B market sector. Responsible for sales, marketing and business development, product marketing and technology partnerships.
Key Achievements:
• Developed sales strategy and product positioning for launch of newly developed software solution, based on market and competitor research
• Created all new sales and marketing collateral, including website, sales presentations and press releases
• Built sales to €250k in year 1 from a standing start, with 3 strategic launching customers and a pipeline of over €700k
• Built brand awareness in the market through PR, Digital and Event marketing campaigns with minimal budget

Reported to the UKI marketing director, as part of the UKI leadership team. Responsible for partnering with the country Sales leaders to develop a technology marketing strategy for all markets and customer segments and creating joint marketing strategies with our key channel partners and strategic alliances. Managed a small team to build an integrated communications plan across all elements of the mix and deliver customer campaigns and product launches in the country.
Key Achievements:
• Built successful relationships with the sales leaders and their teams to significantly increase their engagement with marketing and increase use of our sales enablement programmes and assets by over 300%
• Collaborated with peers in key technology alliance partners, including Intel, EMC & VMWare, to build first ever joint marketing strategies (and execute associated joint campaigns) in the UK
• Developed a technology thought leadership strategy to reposition Cisco in the market and build a PR

Reported to the regional marketing director, as part of the European leadership team. Responsible for developing a digital marketing strategy for the region across 20 countries, and partnered with global, regional and country marketing teams to execute digital campaigns. Managed a team of 15 across Europe, an offshore web publishing agency and several digital agencies.
Key Achievements:
• Developed and implemented new search engine marketing campaigns (paid & organic) to increase traffic to country sites by over 200%
• Created and executed a social media strategy, implemented social channels (Twitter, YouTube) in all countries and drove campaigns and product launches with significantly higher ROI than traditional channels
• Partnered with PR to launch blogging and drive community development on proprietary platforms and business social networks in all key markets
• Implemented online lead generation channels delivering 60% of all leads in region

Reported to the regional marketing director as part of the senior management team. Responsible for development of integrated communications strategies for key technologies, partnering with corporate and country marketing teams to understand priorities and requirements for markets. Managed a team of 6 campaign managers to deliver campaigns, working with core agencies to develop local regional campaigns and programmes as required.
Key Achievements:
• Developed a strategic campaign to drive thought leadership positioning for Cisco in the market and engage with senior decision-makers (CIO and CXO), and a messaging framework to communicate Cisco's thought leadership to these audiences
• Partnered with the Gartner Executive Programme team to develop a content programme for engagement with CIO's
• Instigated and lead the development of a global research project with the Economist Intelligence Unit on the future of business in 2020, used to build PR strategy

Reported to the VP of sales & marketing IT, acting as a consultant to the SMB segment worldwide. Responsible for developing a global CRM strategy for the segment. Worked with all regions globally to identify key projects to enable sales, marketing and channels to achieve their growth objectives. Worked independently and created multiple virtual teams to drive specific projects as required to develop different aspects of the strategy for stakeholders globally. Key Achievements:
• Analysed the key customer touch points across the marketing and sales lifecycle to identify issues with current solutions used by the SMB team and critical gaps in the Market to Sales process
• Created a consolidated process and systems roadmap for SMB and agreed priorities globally to ensure IT solutions teams delivered against this
• Managed the specification, selection and implementation of a new global CRM solution - salesforce.com - used by the SMB Sales & Marketing teams globally

Reported to the sales & marketing IT director for the region and partnered with the EMEA marketing director & team to deliver system solutions to automate the marketing process and implement new campaign execution capabilities. Lead a team of 45, managing a portfolio of projects and annual budgets of up to $12m.
Key Achievements:
• Managed the specification, delivery, implementation and support of a full suite of e-marketing solutions for the EMEA, APAC and Japan regions, including a customer data warehouse, eMarketing engine and lead management solution
• Created an eMarketing services bureau to deliver campaign services executing campaigns for countries, recruited, trained and managed a team of 25 specialists to deliver campaigns as a central service for the region

Based in the newly formed Middle East region head office in Istanbul, reported to the regional marketing director. Responsible for regional execution of corporate campaigns (direct marketing, PR, advertising & events), customer database development, sales enablement with country teams, marketing planning and sales forecasting.

Worked as part of the senior management team in the national sales & service organisation for the UK, reported to the UK marketing director. Responsible for management of the customer database, market research, competitor intelligence, business planning, direct marketing, events and trade shows. Managed the development and implementation of a Sales & Marketing system for the UK organisation, which was then deployed throughout Europe.