*Senior leader in business and revenue division of commercial publishing and media enterprise.
*Served on company and business division leadership teams, advising executives on strategy and execution.
*Advised CEO, Chief Revenue Officer, and executive team on business plans and recommendations.
*Conducted audience and market research to inform business decision-making and product development.
*Assessed performance and value propositions of existing products and services as internal strategy consultant.
*Managed launch of new revenue-generating products, partnering with internal stakeholders.
*Initiated and led competitive and market intelligence team, presenting presented actionable insights and recommendations to executive team.
*Facilitated training sessions to revenue teams on business case development and value contribution.

*AIA is the professional association for architects in the United States.
*Led business development for new revenue-generating products and services.
*Appointed to new cross-functional strategy team charged with developing and managing the organization’s annual objectives in support of the five-year strategic plan.
*Engaged key stakeholders in business case development, including executives and elected leadership.
*Directed board and governance operations for an multimillion dollar investment subsidiary.
*Served as internal consultant to business units for growth strategies, market analysis, business planning, and pricing.
*Launched digital exam prep product for architecture licensure. Increased revenue by 40%, and subscriptions by 20% through leadership of pricing, marketing and content strategies.
*Achieved a 3x increase in royalty revenue from a co-marketing partnership for a video-based educational product. Negotiated terms of partnership, and managed business relationship.

*Founded, owned and operated content licensing and media consulting firm.
*Advised clients on launch plans, market research, industry analysis, and market entry strategies. Clients included digital media startups, international media consultancies, and traditional media companies.
*Identified revenue-generating opportunities across media platforms for professional television/video content owners and rights holders. Led marketing and sales process, including negotiations on behalf of clients.
*Initiated and managed licensing and distribution partnerships for the producer of U.S. national news program resulting 100% increase in content licensing revenue.
*Developed digital market entry strategy for media client in Outdoor Lifestyle category. Researched and analyzed market data and trends, and conducted competitor analysis to inform recommendations.
*Served as U.S. Media expert to U.K.-based consulting firm for select projects.

*Global media and entertainment company with factual and lifestyle brands including Discovery Channel.
*Managed $12 million per annum joint venture business in Canada. Oversight of equity interests in six television channels, including content and trademark licensing agreements with JV partners.
*Led strategy development and operational planning for international business opportunities.
*Developed financial models and led analyses to guide business plans and operational decision-making.
*Conducted industry analysis to support new and existing lines of business.
*Negotiated renewal of licensing agreements to guarantee $20 million in licensing from Canadian joint ventures, representing a 25% increase over prior license periods.
*Developed and implemented strategy for launch of Discovery HD television channels in 13 countries. Created centralized budgets and work-flows to achieve operational and cost efficiencies.