Product manager for launch of clinical-grade biosensor, pilots at 10% of served available market.
Guided product and market strategy with business models and key voice-of-customer insights.
Developed and explored alternative pricing and revenue strategies.
Created value proposition and sales tools.
Managed competitive & market intelligence.

Planned and executed primary research into emerging software technologies.
Delivered marketing and strategic advisory services on analytics, cloud services, and IoT.
Drove internal project to grow revenues through social media and data driven marketing.

Planned and executed primary research into use and adoption of software technologies.
Introduced new research adding over 7% incremental revenue to the business unit.
Provided strategic guidance and thought leadership for enterprise software companies.
Delivered white papers, webinars, podcasts, and speaking engagements.
Won Tableau as a customer, and grew it into a significant revenue stream.
Key customers for my research included Tableau, Qlik, Tibco, SAP, IBM and SAS.

Product marketing responsibility for enterprise integration portfolio.
Grew pipeline with 13% conversion rate of leads into qualified sales opportunities.

Drove all marketing activities for workforce analytics solution.

Devised and executed marketing strategy for healthcare industry solutions.
Increased revenue by 100%, increased leads by 300%.
Managed strategic messaging, lead generation, direct mail, advertising and PR.