- Direct all growth initiatives including events, incentive programs, email, text, digital marketing, partnerships, and various lead generation approaches
- Lead analysis of conversion metrics across the enrollment funnel, identifying key areas for improvement and driving data-informed product decisions
- Collaborate with a team of stakeholders and engineers to execute go to market strategies for new product features informed by data analysis, market research, and customer insights
- Introduced and integrated Salesforce CRM through team requirement gathering, evaluating CRM options, and configuring Salesforce to meet organizational needs effectively
- Pioneered the development and execution of top-of-the-funnel marketing and list-building campaigns
- Lead the design and development of partner materials, including sales enablement tools, a partner newsletter, white paper, and customized partner marketing kits

- Responsible for driving repeatable, predictable, and scalable revenue performance via digital marketing campaigns, partner (referral, broker, reseller) and churn management
- Developed and implemented standard operating procedures across the organization
- Established models and metrics to support decision making, strategy, business initiatives, and operational plans
- Managed and monitored project delivery progress, holding all stakeholders accountable to adhere to task deadlines

- Led growth strategy for 5, multistate coworking locations. Manage a team of 6-12 in implementing operational strategies, program development, and on-time project delivery.
- Executed client marketing strategies including digital marketing, direct mail, email marketing, trade shows, content marketing, social media marketing, and out-of-home advertising
- Leveraged Infusionsoft (CRM), DashThis (reporting), Wrike (project management), Smartsheet (reporting and analytics), and Asana for campaign execution and analysis.

- Coordinated majority of new project activity including marketing strategy, private label branding and launch, business development, and strategic growth
- Onboarded and trained over 100 new partner clinics on co-branded integrated marketing campaigns and revenue marketing best practices
-Led (scrum master) development of clinic software managing the project vision, release plan, backlog, and budget