• Archer Career: Engaged by Founder/CEO to hone brand positioning and build marketing strategy for sales growth and fundraising
• Z-Wraps: Guided consumer products startup through initial R&D and product launch, buildout of direct sales capacity, and trade sales and marketing; advised CEO/COO on prioritization and made network connections; grew to 180+ retailer accounts at exit
• Downeast Cider House: Served as VP of Marketing; re-organized the marketing department, reviewed team capabilities and hired new FTEs with stronger experiential and trade marketing skills, developed product roadmap and annual marketing plan; resulted in 26% YoY core volume growth and 8% lift from new product launches

Led global marketing and commercialization organization, $800M in revenue, managed team of 8 with $75M marketing budget
• Oversaw strategy to drive expansion to 4 new regions; trained local marketing teams and led localization of product portfolios and brand messaging; resulted in 40%+ year-over-year POS growth
• Developed multi-channel marketing plan for customer engagement; generated awareness with linear and OTT video, search, influence, and digital displays; resulted in sustained blender category leadership with a 330bp margin improvement
• Piloted SharkNinja's first use of an addressable content engine, building the roadmap to remix creative assets for dynamically targeted digital video content. Campaign increased video completion and click-thru rates over 5x vs. traditional digital video
• Defined go-to-market for 3 new subcategories; gained #1 position for each in 3 months, generating $85M in incremental revenue

• Developed and introduced the Brothers Marketplace brand, opening 5 locations garnering $40M in incremental revenues; and launched 300 products under the Brothers Marketplace private label for an incremental $1.1M in sales across the full chain
• Revamped core Roche Bros. to support flagship launch with digital marketing and content strategy that doubled weekly reach to 80,000 customers. Monetized reach with a comprehensive vendor co-op marketing program

• Created corporate brand repositioning strategy; developed new brand platform, defined new product portfolio, and reallocated
marketing spend on core customers; repositioned as leading allergen-free convenience foods for kids and increased LTV 200%
• Initiated concept-to-shelf acceleration program; launched 10 new products, 8 improvements; retailer acceptance grew 300%
• Led crisis response for voluntary product recall; oversaw global team of 20 across 2 countries and 9 functions, project managed new formulations, packaging updates, and regulatory approval; relaunched 35+ items and maintained 90% of distribution

Drove sales and consumer engagement for YoBaby and YoKids yogurt brands through innovative marketing programs. Managed consumer promotions, product development, line renovations, and performance analysis.

Managed strategy development, execution, and budget for consumer marketing activities including advertising, co-op partnerships, promotions, public relations, event sponsorship, store openings, store outreach, customer acquisition and customer retention.

Developed and implemented strategic solutions for Fortune 500 clients. Projects included a loyalty program pilot for the leading global fast food restaurant, white papers for a consortium of home appliance brands, and an employee & agent portal for an insurance industry client.
Promoted from Business Analyst.