Functional Skills
Business Planning
Change Management / Org Design
Commercial Strategy
Customer Segmentation
Forecasting / Projections
Go-to-market Strategy
Industry Expertise
Pricing Strategy
Restructuring / Turnarounds
Strategic Sourcing
Software Skills
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Hubspot
Game physics
ActiveCampaign
Google Sheets
Outlook
Task Parallel Library
Sector Experience
Transportation & Logistics
Travel & Hospitality
Case Study
Case Studies

Start-up Airline - Aleutian Airways, Alaska, USA
Travel & Hospitality
Pricing Strategy
Sales Strategy
Strategic Planning
Experience
Self-Employed
Management Consulting
Lead Consultant
4/2020 - Present
Provide Management consultancy services since 2007 for the travel sector, delivering domestic & international sales, distribution, product development and outsourcing strategies for travel related companies. Clients: Tailwind Air, Sterling Airways/Aleutian Airways, RavnAir Group, Air Mauritius, SeaburyAPG (secondment), UpLift Inc., Plusgrade Inc., MEGA Maldives Airline, Choice Hotels International, Steigenberger Hotel Group and Enterprise Rent-A-Car.
RavnAir Group
Corporate Strategy & Development
Chief Commercial Officer
12/2017 - 4/2020
RavnAir Group served 155 destinations, 400 flights per day, over 800,000 passengers a year with $200M in annual revenue, a fleet of 75 aircraft, codeshares and Capacity Purchase Agreement with Alaska Airlines.
Responsible for all commercial activities; sales & revenue, distribution, planning & scheduling, marketing, revenue & yield management, PR, e-Commerce, Call Center, and codeshare/interline relationships.
Responsible for all commercial activities; sales & revenue, distribution, planning & scheduling, marketing, revenue & yield management, PR, e-Commerce, Call Center, and codeshare/interline relationships.
Self-Employed
Management Consulting
Lead Consultant
3/2015 - 11/2017
Provided consulting services to various travel related companies, including:
UpLift Inc., at the time a start-up in the FinTech travel sector, with a new innovative marketing payment platform.
Plusgrade Inc., world’s leader in upsell revenue generation in the travel sector.
MEGA Maldives Airline, providing services from China to The Maldives and other destinations.
UpLift Inc., at the time a start-up in the FinTech travel sector, with a new innovative marketing payment platform.
Plusgrade Inc., world’s leader in upsell revenue generation in the travel sector.
MEGA Maldives Airline, providing services from China to The Maldives and other destinations.
Air Mauritius
Corporate Strategy & Development
Chief Commercial Officer
4/2012 - 2/2015
All commercial activities of the airline; sales & marketing, network planning, global distribution, codeshare & interline, Joint Venture, revenue & yield management, frequent flyer program, marketing, and e-Commerce.
Delivering a restructure of all commercial activities, following a full review of the airline’s network, schedules, distribution and commercial activity.
Delivering a restructure of all commercial activities, following a full review of the airline’s network, schedules, distribution and commercial activity.
Self-Employed
Management Consulting
Owner & Lead Consultant
9/2007 - 3/2012
Consulting services to the travel industry.
Developed an international sales structure, and implemented processes and procedures for Steigenberger Hotel Group with $130M in international revenues. Provided guidance to the Board and their executive management team. Resulted in new outsourced international sales force and commercial terms. Created The Arizona Travel Collection, an international sales & marketing tool for deluxe hotels in Arizona. Seconded to Connect Worldwide.
Developed an international sales structure, and implemented processes and procedures for Steigenberger Hotel Group with $130M in international revenues. Provided guidance to the Board and their executive management team. Resulted in new outsourced international sales force and commercial terms. Created The Arizona Travel Collection, an international sales & marketing tool for deluxe hotels in Arizona. Seconded to Connect Worldwide.
Discover the World Marketing
Corporate Strategy & Development
President
9/1998 - 6/2007
Generating $1B in client revenues providing outsourced sales & marketing representation FOR over 40 airlines, hotel, car rental and cruise companies in 43 markets and an international sales team of 500+. Responsibilities included; Company profitability, new client development, client relationships and contracting, network development, client project management, management of 40 global licensee partners.
British Airways Holidays
Product Management / Strategy
Senior Product Manager
9/1989 - 5/2007
Roles with British Airways Holidays, UK’s leading inbound tour operator providing value added products in over 50 international markets. Also operated BA’s Long Haul outbound packaged holidays and Stopover
Hotel operations. Seconded to British Airways Japan, developing new leisure products, based and lived in Tokyo, Japan.
Hotel operations. Seconded to British Airways Japan, developing new leisure products, based and lived in Tokyo, Japan.
Jetsave Ltd.
Corporate Strategy & Development
Ops and Product Director
6/1997 - 8/1998
A leading UK tour operator, specializing in North America coach tour and Fly-Drive products as well as South Africa. Gross Revenues of over $70M. Executive and Board Director responsibility for all product management
research & development and overseas operational areas.
research & development and overseas operational areas.