Strategy & Marketing Consultant
- Led a webinar as a marketing subject matter expert (SME) describing the value proposition for the use of waste water analytics for biotech and pharmaceutical customers
Published a white paper on the use of waste water analytics as a leading indicator for potential and existing biotech and pharmaceutical clients
- Developed Case Studies summarizing business impact

• Led all HCP specific activities in support of the TZield launch
• Designed high impact marketing materials for the field sales teams
• Complemented sales efforts with targeted media campaigns and digital NPP tactics
• Ensured that all marketing efforts meet legal and compliance standards

Company acquired by Sanofi

• Lad the global, pre-launch planning efforts and annual brand planning processes for Rukobia
• Created a global suite of materials that were localized at the region & country-level
• Represented a consolidated, commercial view to cross-functional teams, such as the medicine development team, commercial medical forum and forecast review committee
• Sponsor the Rukobia managed access program that provides access to Rukobia commercial stock during the interim between approval & national reimbursement for a predetermined cost

• Led the HCP and patient marketing efforts across multiple channels
• Drove the development ofDoptelet strategic brand plans across CLD and ITP indications
• Developed innovative training programs for commercial employees across all stages of their Dova career (eg new hire training programs, advanced selling skills workshops and leadership training)

Company acquired by SOBI

• Directed the global strategy for the HCV, HBV & HBV Cure pipeline portfolios
• Governed the global, strategic marketing planning process for the HCV & HBV programs
• Maintained global continuity of the HCV & HBV portfolios by ensuring consistent commercial positioning, campaign imagery and message platforms across regions
• Managed the global launch readiness for phase III candidates
• Facilitated the creation of all global branding elements, including creative concepts, messaging, logos and brand colors
• Developed international non-proprietary names and trade names, ensuring they met all commercial, regulatory and IP requirements
• Ran new product planning efforts for viral hepatitis pipeline candidates
• Developed commercial assessments for all compounds in development

• Managed an 8 person HCP promotions team supporting the Gilead portfolio of HIV products
• Optimized the HIV portfolio by aligning objectives, strategies and tactics for each brand consistent with the franchise plan
• Communicated the individual brand strategies and delivered tools to the field-based sales teams to achieve our portfolio objectives
• Created a CRM database that enabled non-personal promotions to complement the activities of the field-based sales teams
• Launched three products within a six-month timeframe, including Genvoya, which was the most successful antiretroviral launch in HIV history at the time

• Managed a team ofTherapeutic Specialists promoting the HIV portfolio of products
• Guided the NY Boroughs region from last place to a top 10% finish within a two year period
• Redesigned the business planning process for the field sales teams
• Led two successful product launches as a sales director, Stribild and Complera

• Managed a team focused on opinion leader initiatives (eg speaker bureau, advisory boardss)
• Developed strategic plans for individual KOLs supporting the HIV franchise
• Led 2011 business planning for the marketing team, including launch readiness for Complera

• Directed strategic advocate development, publication planning and lifecycle management initiatives for the commercial team
• Conducted competitive analyses to support label negotiations with FDA
• Led the pre-launch commercial team preparing for a new indication for an existing product

Market Research Analyst (2005 - 2006)
Field -based Medical Affairs (2002 - 2005)
Sales (1999 - 2002)